• MPG B2B Marketing & Training

    “Highly recommended to support the growth of a strong, digitally-led and community-focused B2B brand with effective, content-led marketing.”

    Alex Martinez, CEO, Procurement Leaders

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    “MPG developed and trained our team to use some simple & agile tools for managing our marketing channels and measuring ROI. We are delighted with the results.”

    Bansri Shah, Managing Director, Green Power

  • MPG B2B Marketing & Training

    “The MPG team has unrivalled experience and specialist expertise in event and content marketing.”

    Katy Fryatt, Events Director, i2i Events Group

Growing Brands · Building Communities · Generating Leads

We work with CEOs, senior executives and marketing teams –
enabling the sustainable growth of brands and community engagement
via content-led and event marketing.

Data-Led Marketing Strategies

It is more important than ever for B2B brands to build a sustainable marketing strategy which leads to growing customer engagement. After conducting a thorough review of your marketing to date, MPG will design a practical programme which gives you a data-driven marketing strategy; transforming your processes, people and systems. Our focus is on delivering sustainable, measurable growth for B2B brands based on a deep understanding of their vision, needs and challenges.

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Targeted & Integrated Campaigns

Our marketing campaigns are entirely focused on delivering maximum ROI for our clients B2B brands. Using the latest techniques and technology, we design compelling content, distributed across multiple channels to create effective, measurable and profitable marketing. We provide you with analysis and insights in the form of regular, detailed reports on your marketing activity and performance - so that you have strong visibility of marketing ROI – every step of the way.

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Lead Generation & Management

We focus on what your customers need and how they use digital channels. MPG build and manage online platforms with a view to bringing you closer to your customers and engaging with them more effectively. Our approach is content-led, with a focus on quality and superior performance. Through social media, email marketing, PPC and improving the mobile customer experience, we ensure that your brand’s digital presence is as strong as it needs to be.

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Marketing Training & Development

Our training courses equip marketers with the techniques and tools they need to improve ROI and marketing performance. We host 1 day public courses, where we consult with every participant to understand their level of knowledge; ensuring a truly collaborative learning experience. We can also deliver in-house training programmes if you require a bespoke approach, have a number of people to train or wish to have the course delivered at or near your own offices.

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Marketing Team Training & Development

Marketing has changed and is changing – rapidly. The way in which customers engage with brands and the constant evolution of digital marketing platforms and channels has created a ‘perfect storm’ for marketers, who now have to learn and develop new ways of working every day.

To support this ongoing need for marketing skills development and innovation, we have developed a range of highly practical training course that can be delivered in the way that best suits our clients. Formats include:
MPG Event Marketing Training Academy
In-House Marketing Training

We will conduct a review of your specific marketing training requirements, and then collaboratively build and deliver a training programme to develop the marketing skills and innovative mindset your marketing team needs to effectively support your B2B brand’s growth. Our programmes are designed to enable immediate performance improvement along with a sustainable, ongoing learning mindset.

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Public Marketing Training Courses

A number of open courses are now scheduled – covering the latest strategic and tactical B2B marketing skills needed for: conference production; conference marketing; media brand marketing; and an in depth course on content marketing and social media. Topics covered include strategic marketing planning, customer insight, brand positioning, marketing data & analytics, story-telling & messaging and optimisation of all marketing channels. All courses include real-life ‘best in class’ case studies and examples, as well as practical tools and templates.

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Clients Include

Marketing Resources