Growing B2B Brands

We work with CEOs, senior executives and marketing teams – enabling the sustainable growth of B2B brands with data-led marketing strategies, targeted and integrated campaigns and marketing team development and training programmes that ensure sustainable growth for B2B brands.

What we do

Strategy & Advisory

As trusted advisers to senior executives, we analyse a B2B brand’s marketing approach and its impact on customer engagement. We then develop a focused, data-driven marketing strategy to enable sustainable, measurable B2B brand growth - with a practical programme to transform processes, systems and people to deliver the marketing strategy.

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Campaign Delivery

As a trusted outsourced partner, we work with B2B brand teams to deliver agile, content-led, integrated, multi-channel marketing & sales campaigns to achieve objectives. We measure ROI on all activity & deliver regular reports on progress & next steps. We have a particular flair & track record in successfully launching new brands & products.

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Digital & Websites

As digital marketing experts, we build and manage web platforms and digital channels to ensure our clients can effectively engage with their customers online. We create and integrate high performance, content-led websites, social media platforms, email marketing programmes and PPC campaigns – with a focus on optimised mobile customer experiences.

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Training Academy

We deliver a range of strategic and tactical training courses to improve our clients' marketing performance for better marketing ROI. Available formats include tailored, onsite programmes which are often most efficient and cost-effective, as well as open courses including half day briefings, 1 day workshops and 2 to 3 day masterclass and bootcamps.

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Areas of Expertise

Strategic Marketing
  • Brand building and story-telling – to successfully position and market your brand’s value proposition
  • Customer insight for effective market segmentation and targeting
  • Increasing brand engagement – 365 days a year
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Marketing Technology
  • Building a mobile-first marketing strategy
  • Selecting and implementing a suitable CRM system
  • Selecting and implementing a suitable marketing automation system
  • Selecting and implementing a suitable website platform
  • Creating an integrated and optimised marketing and sales technology stack
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Product Marketing
  • B2B marketing
  • Event marketing
  • Subscriptions marketing
  • Membership marketing
  • Community marketing
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Data-Driven Marketing
  • Marketing analytics, metrics and KPIs – including Google Analytics
  • Building and maintaining an effective marketing database
  • Lead generation and lead management: creating an effective & efficient sales & marketing funnel
  • Data compliance
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Optimising & Integrating Marketing Channels
  • Building and managing effective websites
  • Search Engine Optimisation (SEO)
  • Content marketing
  • Social media marketing
  • Email marketing
  • PPC, including social media advertising
  • LinkedIn marketing
  • Twitter marketing
  • Video marketing
  • Telemarketing
  • Direct mail marketing
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B2B Marketing Training

Marketing has changed and is changing – rapidly. The way in which customers engage with brands and the constant evolution of digital marketing platforms and channels has created a ‘perfect storm’ for marketers, who now have to learn and develop new ways of working every day.

To support this ongoing need for marketing skills development and innovation, we have developed a range of highly practical training course that can be delivered in the way that best suits our clients. Formats include:
Bespoke, In-House Marketing Training Programmes

We will conduct a review of your specific marketing training requirements, and then collaboratively build and deliver a training programme to develop the marketing skills and innovative mindset your marketing team needs to effectively support your B2B brand’s growth. Our programmes are designed to enable immediate performance improvement along with a sustainable, ongoing learning mindset.

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Public Marketing Training Courses

We will soon be launching a number of open courses on the latest strategic and tactical marketing skills needed to support B2B brand growth. Topics will include strategic marketing planning, marketing data & analytics, brand community growth, story-telling & messaging, content marketing, website optimisation, email marketing, social media marketing, PPC, telemarketing and direct mail.

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Clients Include

eic-logo
Infrastructure Intelligence
The Bookseller
Utility Week
MLex Market Insight
Green Power Conferences
Association of Consultancy & Engineering (ACE)
UBM
Procurement Leaders
i2i Events Group

Testimonials

The MPG team conducted an excellent marketing review of The Bookseller – to help us identify the best opportunities and most suitable approach to grow our paid for subscriptions base and events portfolio. The strategic analysis they delivered, the insights they provided and the practical project-based approach they mapped out to improve our marketing capability have given us the confidence to push forward with our marketing investment.

Nigel Roby

Chief Executive, The Bookseller

We have worked with MPG since the start of 2015 and they have had a great impact on our business. They provide very useful advice on our marketing strategy and have delivered very effective training and coaching for our marketers and conference producers. They have also provided some simple & agile tools for marketing measurement, enabling us to make informed decisions every day on how to best to invest in digital and other channels. We are delighted with the results.

Bansri Shah

Managing Director, Green Power Conferences

As a non-profit trade association, we wanted to run a major annual conference to raise our profile in our industry and give something back to our members. We decided a professionally run event with plenty of opportunity for networking and gaining market intelligence would work well to deliver value to our members and attract new members.

With a small team we did not have the resources to do everything ourselves to ensure this event was a success. So we outsourced what we couldn’t do to Marketing Pro Group. They have done a great job devising and executing a marketing strategy, developing and managing a conference website and delivering the telemarketing required to fully engage with our members before the event.
They have removed a lot of hassle and delivered a ‘best in class’ event website, marketing and sales campaign –in a flexible and affordable way.

Matthew Farrow

Executive Director, Environmental Industries Commission (EIC)

The MPG team has unrivalled experience and specialist expertise. I don’t think there is another team or solution out there that can offer the breadth and depth in terms of web development, multi-channel marketing, digital delivery and marketing and sales integration –with a specialist focus on our sector.

Katy Fryatt

Event Director, i2i Events Group

Helen Coetzee worked with the Procurement Leaders team over an 18 month period of high growth in our business. She helped us with the strategy and execution to successfully re-launch our brand, digital platform and events product portfolio and she made a significant contribution to the growth of our membership community. I highly recommend the Helen and her team to support the growth of a strong, digitally-led and community-focused B2B brand with effective, content-led marketing.

Alex Martinez

Co-Founder & CEO, Procurement Leaders

MPG Team

MPG (Marketing Pro Group) was created in 2014 to provide B2B marketing services to our trusted network of business associates. Previously, we, the founders, Derryn and Helen Coetzee, had run an independent website development business (launched in 2003) and an independent marketing consultancy (launched in 2012), respectively. We also have 20 years of combined experience working as marketers within corporates, including IBM, Informa, Top Right Group (Emap) and Reed Elsevier.

In January 2014, we decided to join forces and re-launch our combined and strengthened offering, growing and developing our team to better meet our clients’ needs.

Our established service offering now includes strategy and advisory, campaign delivery, digital marketing and websites and marketing training.

The MPG team currently consists of a ‘core’ of five permanent, skilled and accomplished individuals, as well as an extended family of independent experts and specialists with whom we have worked for many years. We work from our offices in Orpington, Greater London (only 20 minutes from London Bridge).
Derryn Coetzee

Derryn Coetzee

Managing Director

Helen Coetzee

Helen Coetzee

Marketing Strategy Adviser & Trainer

Sarah Bassett

Sarah Bassett

Commercial Director

Kirsty Joynson

Kirsty Joynson

Marketing Associate

Magda Kasprzycka

Magda Kasprzycka

Marketing Associate

Stefan Stanica

Stefan Stanica

Head of Web Development

Helen Keevy

Helen Keevy

Copywriter

Loryn Mitru

Loryn Mitru

Web Development Team Leader

Neil Shand

Neil Shand

Senior Designer

Resources

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