Marketing excellence has become critically important to the success of every organisation.
A strategic approach to marketing is therefore essential, and to ensure your customer is at the core of everything you do, your marketing function must focus on four key marketing pillars: customer, brand, content and data.
Your marketing people, systems, processes and partners need to be enablers of these four key pillars:
Customer-centricity, executed well throughout a digitally-enabled customer journey, delivers competitive advantage. Therefore, a core marketing responsibility and point of ROI is the customer journey.
Your brand belongs to your customers. How they perceive the value your brand delivers is everything. So how you invest in your brand, at every touch point, will determine your success.
Unique and valuable content is the essential ingredient to achieve a good marketing ROI. How you create and distribute this content is critical to success in customer acquisition and retention.
The insight you gain from data on how your customers interact with your brand will power your growth.It is therefore essential this data is captured and analysed in the right way.
MPG is about enabling accelerated growth for businesses.
They ask the right questions, examine the data it produces, generate meaningful insight and reveal the opportunities that you wouldn’t otherwise know about. They encapsulate why marketing and business strategy must exist hand in hand
Alex Martinez, Co-Founder & CEO, Procurement Leaders
MPG have had a great impact on our business. They provide valuable advice on our marketing strategy, provided simple & agile tools to improve our marketing effectiveness, and delivered excellent training and coaching for our marketing team. I recommend them highly.
Bansri Shah, Managing Director, Green Power
MPG has unrivalled experience and specialist expertise. I don’t think there is another team or solution out there that can offer the breadth and depth in terms of web development, multi-channel marketing, digital delivery and marketing and sales integration.
Katy Fryatt, Director, i2i Events Group