We work with CEOs, senior executives and marketing teams – enabling the sustainable growth of B2B brands with data-led marketing strategies, targeted and integrated campaigns, marketing team development and training programmes.
It is more important than ever for B2B brands to build a sustainable marketing strategy which leads to growing customer engagement. After conducting a thorough review of your marketing to date, MPG will design a practical programme which gives you a data-driven marketing strategy; transforming your processes, people and systems. Our focus is on delivering sustainable, measurable growth for B2B brands based on a deep understanding of their vision, needs and challenges.
Our marketing campaigns are entirely focused on delivering maximum ROI for our clients B2B brands. Using the latest techniques and technology, we design compelling content, distributed across multiple channels to create effective, measurable and profitable marketing. We provide you with analysis and insights in the form of regular, detailed reports on your marketing activity and performance - so that you have strong visibility of marketing ROI – every step of the way.
We focus on what your customers need and how they use digital channels. MPG build and manage online platforms with a view to bringing you closer to your customers and engaging with them more effectively. Our approach is content-led, with a focus on quality and superior performance. Through social media, email marketing, PPC and improving the mobile customer experience, we ensure that your brand’s digital presence is as strong as it needs to be.
Our training courses equip marketers with the techniques and tools they need to improve ROI and marketing performance. We host 1 day public courses, where we consult with every participant to understand their level of knowledge; ensuring a truly collaborative learning experience. We can also deliver in-house training programmes if you require a bespoke approach, have a number of people to train or wish to have the course delivered at or near your own offices.
Marketing has changed and is changing – rapidly. The way in which customers engage with brands and the constant evolution of digital marketing platforms and channels has created a ‘perfect storm’ for marketers, who now have to learn and develop new ways of working every day.
To support this ongoing need for marketing skills development and innovation, we have developed a range of highly practical training course that can be delivered in the way that best suits our clients. Formats include: