Marketing Measurement & Reporting
Marketing should be seen as an investment and not a cost – but this only possible if it is led by a sound strategy underpinned by customer insight and data. The measurement of the performance of all your marketing channels and activities, and how customers engage with your brand, is therefore essential.
MPG’s marketing dashboards provide regular updates on marketing performance, presented in detailed, yet digestible reports – enabling our clients to make informed, data-led decisions. Marketing and business leaders love MPG’s marketing dashboards and reporting tools because they make marketing tangible and accountable, demonstrating marketing ROI every step of the way and enabling decisions that drive the business forward.
Our marketing measurement and reporting services include:
- Defining the marketing metrics and KPIs required for your effective decision-making
- Creating and implementing systems and processes to capture and interpret the required marketing metrics
- Marketing dashboards and reporting tools that feed the required marketing metrics and KPIs in to decision-making units
- Analysis and benchmarketing of marketing performance