Marketing & Sales Database Strategy
Your marketing and sales database is critical to the success of your marketing and sales function. Well-designed systems holding the right data enables making better commercial decision and makes it possible to act on these decisions efficiently and effectively.
The MPG team has a strong track record in marketing database strategy & planning, driving database growth and developing data-driven marketing programmes that deliver results.
Our marketing strategy services include:
- A review and gap analysis of your current marketing & sales database
- Data flow and data management
- Database growth planning and execution
- Database research management – for data cleansing, building and enrichment
- GDPR – focused B2B marketing and sales data systems & processes audit (please note: this does not include legal advice)