Marketing & Sales Database Strategy

Your marketing and sales database is critical to the success of your marketing and sales function. Well-designed systems holding the right data enables making better commercial decision and makes it possible to act on these decisions efficiently and effectively.

The MPG team has a strong track record in marketing database strategy & planning, driving database growth and developing data-driven marketing programmes that deliver results.

Our marketing strategy services include:

  • A review and gap analysis of your current marketing & sales database
  • Data flow and data management
  • Database growth planning and execution
  • Database research management – for data cleansing, building and enrichment
  • GDPR – focused B2B marketing and sales data systems & processes audit (please note: this does not include legal advice)

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