A well-designed and appropriately integrated marketing and sales technology stack allows the aligned marketing and sales teams to work at high efficiency, allowing you to execute great creative ideas, have the right conversations with well nurtured leads at the right time, and enabling smart decisions by providing the business with highly relevant data, analytics and reports when required.
The MPG team has a strong capability in evaluating, selecting and implementing marketing and sales systems.
Our marketing strategy services include:
- Evaluating and selecting marketing and sales systems based on business requirements
- Systems integration planning and execution
- The planning and implementation of effective marketing automation workflows
- Training on effectively using marketing and sales technologies
- Implementation and integration of marketing and sales technology, such as websites, marketing automation systems, CRM systems and social media tools
- Lead nurturing, lead scoring and lead management
- Building and analysing reports on key performance indicators (KPIs) for marketing and sales campaigns, teams and individuals
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