Event Marketing Strategy

A strategic approach to your marketing is essential for growth. Based on solid customer insight and business-aligned marketing objectives, a strong marketing strategy will drive your business forward.

The MPG team has a strong track record in developing actionable marketing strategies that have made a significant contribution to the growth of brands and business value.

Our marketing strategy services include:

  • Customer insight
  • SMART marketing objectives
  • Market segmentation and targeting
  • Brand positioning and messaging
  • Channel optimisation
  • Marketing measurement
  • Marketing technology platforms
  • Budgeting and resourcing

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