Accelerate your growth with high-performance marketing.

We enable B2B marketing and sales for revenue growth - powered by tech, data & analytics to drive your business forward.

MPG's FOCUS AREAS

Marketing Strategy Marketing Operations Lead Generation Delegate Acquisition Commercial SpEx Marketing Visitor Promotion Exhibitor Promotion Subscriptions Marketing

Your Trusted B2B Marketing Partner

We'll help you accelerate the growth of your business with creative & impactful campaigns, driven by the tech, data & analytics you need to drive your marketing and sales forward Get in touch to finde out more

Conference Marketing

Do you need creative and impactful conference marketing campaigns? MPG's proven campaign methodology and strong track record in delegate and spex marketing will help you grow your events faster.

Commercial Marketing

Is your marketing generating enough high-quality, engaged leads for your sales team? MPG can help you attract new clients with targeted lead-generation marketing campaigns and nurture existing opportunities.

Exhibition Marketing

Are B2B exhibitions an important income generator for your organisation? MPG’s strong audience acquisition, attendee conversion and spex marketing can help you grow your exhibitions fast.

Marketing Operations

Are your marketing & sales teams enabled with the right tech, analytics and reporting? Team MPG can evaluate what you have & what you need, and improve the systems and processes you need to grow your B2B events.

Anna Knight VP Licensing Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

How we work
We believe there's no "one size fits all" marketing approach. That's why we work with our clients to design bespoke solutions to meet your growth goals.

1

Marketing strategy development

  • Define marketing objectives
  • Review routes to market, martech and resources
  • Create strategy and define marketing metrics (KPIs)
2

Campaign set up & quick wins

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI
3

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

  • Messaging & visual branding
  • Inbound & outbound channels
  • Website SEO & CRO
  • Database size & structure
  • Martech stack & integrations
  • Sales & marketing processes
Get In Touch

Marketing Skills Training

Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert event marketing practitioners.

Learn more

Mike Hepburn Managing Director FT Forums and Board Director Programme

We thoroughly enjoyed working with MPG to develop a marketing messaging strategy. They helped us analyse our customer personas, and develop an ‘on brand’ copywriting style that suits our specific audience. Our whole team is now aligned around the messaging we’re using in all our sales and marketing.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Insights from MPG's team and community

Tags: , , 
Tags: , , , 
Resource

MPG’s guide to modern sales and marketing integration

Tags: , , , , , 
View all insights

Our Partners

We are partnered with the following leading solutions providers

ActiveCampaign

Adobe

Bizzabo

Cognition Solutions

cvent

Dotdigital

eventmaker

Gleanin

Google

Guild

HubSpot

InGo

Saltbox

Snoball

swapcard

Zapier

Roy Maybury Head of Global Product Marketing - Events & Memberships PEI Alternative Insight

MPG have taken our PPC to another level with their strategic approach and excellent customer service. PPC is an important area of investment for us as we expand our global reach and launch new products. We’re very pleased to have Team MPG on board and recommend them highly as a safe pair of hands.

Receive MPG Insights
STRAIGHT TO YOUR INBOX

    x

    Receive MPG insights from MPG's team and community
    STRAIGHT TO YOUR INBOX

    Get email notifications from MPG about new blogs, webinars, training opportunities and other resources in B2B marketing focused on communities, memberships, subscriptions and events.