We deliver marketing strategies, operations, campaigns and training for community-focused B2B brands, media owners, event organisers and professional associations.
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EXPLORE:
MPG CAN HELP WITH YOUR:
→ DELEGATE ACQUISITION → SPEX LEAD GENERATION → VISITOR PROMOTION → EXHIBITOR PROMOTION → MARKETING OPERATIONS → MEMBERSHIP MARKETING
Marketing is both science and art. The science comes first – with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.
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EXPLORE SOME OF MPG’S SPECIALIST MARKETING OPERATIONS SERVICES:
→ EVENT TEAM TRAINING
Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.
→ SMALL GROUP TRAINING
Highly focussed sessions designed to address specific marketing challenges or upskill 3 – 5 people on key areas of development.
→ 121 TRAINING
Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.
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SPECIALIST TRAINING
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We enable event marketing and sales with high performance campaigns - powered by tech, data & analytics to drive your events forward.
We'll help you accelerate the growth of your events with creative & impactful campaigns, driven by the tech, data & analytics you need to drive your events forward.
Get in touch to find out more
Do you need creative and impactful marketing campaigns? Work with Team MPG! Our proven campaign methodology and strong track record in delegate marketing, spex marketing, visprom and exprom will help you grow your events faster.
Are your marketing & sales teams enabled with the right tech? Team MPG can evaluate what you have & what yuo need, and improve the systems and processes you need to grow your B2B events.
Is your data in the right shape for your events to grow? Team MPG are experts in how data should be structured & managed to drive success and growth for B2B events.
Is your most important marketing channel set up for success? Team MPG can evaluate your current website, help you make it work better, and if needed help you put a new website in place.
Anna Knight VP Licensing Informa Markets
Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.
Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:
Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert event marketing practitioners.
Mike Hepburn Managing Director FT Forums and Board Director Programme
We thoroughly enjoyed working with MPG to develop a marketing messaging strategy. They helped us analyse our customer personas, and develop an ‘on brand’ copywriting style that suits our specific audience. Our whole team is now aligned around the messaging we’re using in all our sales and marketing.
Roy Maybury Head of Global Product Marketing - Events & Memberships PEI Alternative Insight
MPG have taken our PPC to another level with their strategic approach and excellent customer service. PPC is an important area of investment for us as we expand our global reach and launch new products. We’re very pleased to have Team MPG on board and recommend them highly as a safe pair of hands.
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