7 Strategic Predictions for 2019: Conference & Exhibition Marketing

Settling back in to work as we kick off 2019 (which we all know is going to be a bit of a rollercoaster ride!), the MPG team has taken some time to reflect on key challenges, opportunities and trends our customers and wider community are likely to face.

B2B Events Growth Framework: Six Areas for Strategic Focus

Over the past 12 months, the most popular reads on MPG’s website have been the 9 Strategic Success Factors in Event Marketing blog series by Kirsty Joynson and How successful events can transform a B2B media business – a report based on research conducted with some of the most well-respected leaders from our community of B2B events professionals.

An essential new tool for our community? How new messaging app Guild could shake-up B2B events.

WhatsApp works fine as a consumer messaging app but I don’t think is fit for purpose for professional use cases.

Knowing Your B2B Event Customer: Developing Buyer Personas

Great event marketing is about great communication.

Event Marketers: Brand Experience is your new Strategic Priority

In recent years, the remit of the conference or exhibition marketer has expanded - mostly to cover more strategically critical areas of an event’s value proposition.

Email Marketing Performance Benchmarks for Conferences and Exhibitions

We have a dizzying array of channels and tools available to today’s B2B event marketers, and the humble email is still one of the most effective.