Event Marketing Strategies to Drive B2B Media Brand Growth

Strategic investment in event marketing is essential for success and growth. Marketing leaders are being held more accountable for the return on this investment, which is important if marketing wishes to move up the organisational value chain.

7 Strategic Predictions for 2019: Conference & Exhibition Marketing

Settling back in to work as we kick off 2019 (which we all know is going to be a bit of a rollercoaster ride!), the MPG team has taken some time to reflect on key challenges, opportunities and trends our customers and wider community are likely to face.

B2B Events Growth Framework: Six Areas for Strategic Focus

Over the past 12 months, the most popular reads on MPG’s website have been the 9 Strategic Success Factors in Event Marketing blog series by Kirsty Joynson and How successful events can transform a B2B media business – a report based on research conducted with some of the most well-respected leaders from our community of B2B events professionals.

An essential new tool for our community? How new messaging app Guild could shake-up B2B events.

WhatsApp works fine as a consumer messaging app but I don’t think is fit for purpose for professional use cases.

Knowing Your B2B Event Customer: Developing Buyer Personas

Great event marketing is about great communication.

Event Marketers: Brand Experience is your new Strategic Priority

In recent years, the remit of the conference or exhibition marketer has expanded - mostly to cover more strategically critical areas of an event’s value proposition.