WE GROW YOUR EVENTS & BRANDS

Growing Revenue, Building Communities & Engaging Audiences

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Our team of B2B event marketing specialists provide a range of services, including:

B2B Event Marketing: 9 Strategic Success Factors

MPG’s proprietary framework for high performance B2B event marketing is what makes us special. We’re the only marketing consultancy and agency in the world uniquely focused on commercial B2B events.

High Performance

How Successful Events Can Transform A B2B Media Business

Request a Copy - How Successful Events Can Transform A B2B Media Business

A strategic report on transforming the value of your brand.

Based on individual interviews with eight leading B2B media businesses and two membership organisations.

Why Our Clients Choose Us

Growing Communities
Our expertise, in and focus on, B2B event marketing is unique – with a proven methodology for growing communities, engaged audiences and revenue
Track Record
The MPG team has extensive experience, expertise and a strong track record in commercially successful B2B event marketing
Strategy & Delivery
We work closely with our clients’ internal teams to deliver an unrivalled combination of B2B event marketing strategy and delivery – covering customer insight, data analysis, planning, project management, execution and digital platform development
Measurements & Results
MPG has developed a unique and rigorous approach to monitoring and measuring B2B event marketing activities and results – so that our clients have constant visibility of event marketing ROI

Our Clients

Since 2014, we have delivered our event marketing services to a range of organisations globally, including:

What Our Clients Say

  • I strongly recommend MPG as an excellent marketing partner for a B2B events business. Since 2015 they have helped us develop better event marketing strategies and supported our team to improve digital marketing tactics and campaigns. They have also built some useful and impactful analytical tools & digital event marketing platforms for us to use. MPG has made a big difference to our business.

    Francesca Cattoglio , Owner & CEO, IKN Italy & IKN Spain

  • MPG is about enabling accelerated growth for events. They ask the right questions, examine the data it produces, generate meaningful insight and reveal the opportunities that you wouldn’t otherwise know about. They encapsulate why marketing and business strategy must exist hand in hand.

    Alex Martinez , Founder, Procurement Leaders

  • The MPG team are unique in their deep knowledge of event marketing and they have a very professional approach. The strategic and tactical work they did for us was of a high quality. I have no hesitation in recommending them – an excellent investment.

    Terence O’Dwyer , Co-CEO, Biotech & Money

  • MPG has delivered some really good work for MLex since 2014. They started with the marketing strategy and then helped us implement this strategy with very valuable support for our marketing and sales teams on our marketing analytics, data and digital platforms and tools. A high rating and recommendation from me!

    Claire Crane , Head of Marketing, MLex Market Insight (part of LexisNexis RLEX Group)

  • Helen & her team have delivered some excellent marketing projects for me over the years, always with an exceptionally practical & pragmatic approach. The MPG team delve deeply into an organisation’s unique marketing opportunities and challenges – with a focus on digital, analytics & data, which is essential. They’re very ‘hands-on’ & the work MPG delivers really makes a difference to a company’s growth potential.

    Greg Kilminster , Managing Director, Bloomsbury Professional

GDPR & ePrivacy Regulations Compliance

GDPR For Direct Marketing In B2B Organisations
  • Compliance audits
  • Compliance strategies
  • Compliance project management
  • Implementation of compliance requirements
  • Compliance training
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