Our team of B2B event marketing specialists provide a range of services, including:
B2B Event Marketing: 9 Strategic Success Factors
MPG’s proprietary framework for high performance B2B event marketing is what makes us special. We’re the only marketing consultancy and agency in the world uniquely focused on commercial B2B events.
How Successful Events Can Transform A B2B Media Business
A strategic report on transforming the value of your brand.
Based on individual interviews with eight leading B2B media businesses and two membership organisations.
Why Our Clients Choose Us
Our Clients
We have delivered event marketing strategies; websites and digital platforms; campaigns; team training and development for a range of organisations globally, including:
What Our Clients Say
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I strongly recommend MPG as an excellent marketing partner for a B2B events business. Since 2015 they have helped us develop better event marketing strategies and supported our team to improve digital marketing tactics and campaigns. They have also built some useful and impactful analytical tools & digital event marketing platforms for us to use. MPG has made a big difference to our business.
Francesca Cattoglio , Owner & CEO, IKN Italy & IKN Spain
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MPG is about enabling accelerated growth for events. They ask the right questions, examine the data it produces, generate meaningful insight and reveal the opportunities that you wouldn’t otherwise know about. They encapsulate why marketing and business strategy must exist hand in hand.
Alex Martinez , Founder, Procurement Leaders
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The MPG team are unique in their deep knowledge of event marketing and they have a very professional approach. The strategic and tactical work they did for us was of a high quality. I have no hesitation in recommending them – an excellent investment.
Terence O’Dwyer , Co-CEO, Biotech & Money
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MPG has delivered some really good work for MLex since 2014. They started with the marketing strategy and then helped us implement this strategy with very valuable support for our marketing and sales teams on our marketing analytics, data and digital platforms and tools. A high rating and recommendation from me!
Claire Crane , Head of Marketing, MLex Market Insight (part of LexisNexis RLEX Group)
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Helen & her team have delivered some excellent marketing projects for me over the years, always with an exceptionally practical & pragmatic approach. The MPG team delve deeply into an organisation’s unique marketing opportunities and challenges – with a focus on digital, analytics & data, which is essential. They’re very ‘hands-on’ & the work MPG delivers really makes a difference to a company’s growth potential.
Greg Kilminster , Managing Director, Bloomsbury Professional
GDPR For Direct Marketing In B2B Organisations: Consent Or Legitimate Interest?
Make the right decision about whether to choose Consent or Legitimate Interest as the lawful basis for processing personal data - particularly in relation to direct marketing.