Accelerating Growth for
Conferences & Exhibitions

B2B Events Growth Framework: Six Areas for Strategic Focus

Over the past 12 months, the most popular reads on MPG’s website have been the 9 Strategic Success Factors in Event Marketing blog series by Kirsty Joynson and How successful events can transform a B2B media business – a report based on research conducted with some of the most well-respected leaders from our community of B2B events professionals.

An essential new tool for our community? How new messaging app Guild could shake-up B2B events.

WhatsApp works fine as a consumer messaging app but I don’t think is fit for purpose for professional use cases.

Knowing Your B2B Event Customer: Developing Buyer Personas

Great event marketing is about great communication.

Event Marketers: Brand Experience is your new Strategic Priority

In recent years, the remit of the conference or exhibition marketer has expanded - mostly to cover more strategically critical areas of an event’s value proposition.

Email Marketing Performance Benchmarks for Conferences and Exhibitions

We have a dizzying array of channels and tools available to today’s B2B event marketers, and the humble email is still one of the most effective.

‘Data Strategy’ is the New Oil

So, the world did not end on 25th May and we had a sunny bank holiday weekend to celebrate! Although a tremendous opportunity for sound businesses, those who won’t admit they got a few more grey hairs and suffered a few sleepless nights from Friday’s GDPR deadline are either overconfident or pretending..