We are a team of B2B event marketing experts focused on delivering growth in
community engagement, brand value and revenue.
A strategic report on transforming the value of your brand.
Based on individual interviews with eight leading B2B media businesses and two membership organisations.
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- #1 | Introduction: Success Factors in Event Marketing
- #2 | Content Strategy = B2B Event Success
- #3 | Planning & Marketing 365 Days a Year
- #4 | Your Event Marketing Database
- #5 | Great Partners Usually = Great B2B Events
- #6 | Brand Identity & Positioning for Event Success
- #7 | Effective Multi-Channel Event Marketing Strategy
- #8 | Content Marketing For Events - It’s Essential
- #9 | B2B Event Marketing: Measure It To Manage It
4 Reasons Why Our Clients Choose Us
We have delivered event marketing strategies, websites & digital platforms, campaigns and team training & development for a range of organisations globally, including:
What Our Clients Say
I strongly recommend MPG as an excellent marketing partner for a B2B events business. Since 2015 they have helped us develop better event marketing strategies and supported our team to improve digital marketing tactics and campaigns. They have also built some useful and impactful analytical tools & digital event marketing platforms for us to use. MPG has made a big difference to our business.
Francesca Cattoglio, Owner & CEO, IKN Italy & IKN Spain
MPG is about enabling accelerated growth for events. They ask the right questions, examine the data it produces, generate meaningful insight and reveal the opportunities that you wouldn’t otherwise know about. They encapsulate why marketing and business strategy must exist hand in hand.
Alex Martinez, Founder, Procurement Leaders
The MPG team are unique in their deep knowledge of event marketing and they have a very professional approach. The strategic and tactical work they did for us was of a high quality. I have no hesitation in recommending them – an excellent investment.
Terence O’Dwyer, Co-CEO, Biotech & Money
MPG has delivered some really good work for MLex since 2014. They started with the marketing strategy and then helped us implement this strategy with very valuable support for our marketing and sales teams on our marketing analytics, data and digital platforms and tools. A high rating and recommendation from me!
Claire Crane, Head of Marketing, MLex Market Insight (part of LexisNexis RLEX Group)
Helen & her team have delivered some excellent marketing projects for me over the years, always with an exceptionally practical & pragmatic approach. The MPG team delve deeply in to an organisation’s unique marketing opportunities and challenges – with a focus on digital, analytics & data, which is essential. They’re very ‘hands on’ & the work MPG delivers really makes a difference to a company’s growth potential.
Greg Kilminster, Managing Director, Bloomsbury Professional