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The Marketing Mix | October Newsletter
Newsletter • October 2020 Engaging Communities • Project Management • Skills Development We’re still in very challenging times. Fortunately, the members of our ‘community of community leaders’ are a resourceful and innovative bunch. We’ve grabbed hold of a host of digital tools to engage with our communities and keep them talking to one another to … Continue reading The Marketing Mix | October Newsletter →
MPG’s advice and predictions: 2021 – the year of Hybrid Communities
We’re starting to get a better view of what 2021 will look like for the world of B2B media, events and professional associations. Many organisations drafting their plans for next year are considering whether to run hybrid events – essentially virtual events with a limited in-person element, as a further bridge back to the physical … Continue reading MPG’s advice and predictions: 2021 – the year of Hybrid Communities →
10 tips for growing revenue from sponsors and clients
Digitised events are here to stay. For all the challenges this year has brought event organisers, virtual events do provide some unique opportunities in terms of sponsorship revenue generation in the coming months. Sponsorships that are overall lower in cost for sponsors, coupled with global audiences, have expanded many events’ potential sponsor pools significantly. The … Continue reading 10 tips for growing revenue from sponsors and clients →
The Marketing Mix | September Newsletter
Newsletter • September 2020 Database top tips • Next MPG webinar • Most read MPG insights The experts warned that coming out of lockdown would take much longer than going in. Anyone with a logical mindset could understand more or less what was meant by this. But I don’t think anyone was prepared for the … Continue reading The Marketing Mix | September Newsletter →
How to create an effective messaging strategy for a virtual event
Virtual and hybrid events are here to stay. Questions remain around how long it will take to get the in-person event components up and running again, but one thing is for certain: digitally enabled events are no longer a temporary solution until in-person events return. A sizeable chunk of events in 2021 will surely remain … Continue reading How to create an effective messaging strategy for a virtual event →
The Marketing Mix | Summer Newsletter
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How to use marketing to get new sponsors for your digital events
As companies finalise their 2020 H2 digital event schedules and begin planning for 2021 – a year which will undoubtedly also feature a significant digital element – the question of how best to generate sponsorship revenue via this new format now takes centre stage. Within this issue lies several challenges. First, existing sponsors will generally … Continue reading How to use marketing to get new sponsors for your digital events →
Don’t take marketing skills for granted: they’re precious and need investment
When I started in my first marketing job, straight out of a marketing degree at university, I quickly discovered my theoretical understanding of marketing concepts wouldn’t be enough in the real world. My knowledge had to be paired with practical skills, especially those involved in digital marketing. Ansoff’s matrix won’t tell you how to create … Continue reading Don’t take marketing skills for granted: they’re precious and need investment →
Creating a robust, sustainable marketing function: a strategic, hybrid approach
Marketing is on the chopping block. As businesses seek cost savings, marketing spend is reduced (once again) in favour of what are often seen as more ‘core’ areas like sales and product development. Although marketing is a vital driver of both short and long term performance, it can be frustratingly nebulous in various ways: how … Continue reading Creating a robust, sustainable marketing function: a strategic, hybrid approach →
The Marketing Mix | Monthly Newsletter
How to get more intelligence into your marketing for a stronger ROI
“I see investing in more and better marketing as the best way to gain a competitive advantage and proactively drive my business forward. But I need the marketing to be more accountable. We need marketing ROI to be better measured and more visible.” The words of a senior business leader in conversation with MPG’s CEO. … Continue reading How to get more intelligence into your marketing for a stronger ROI →
Standing out from the virtual conference crowd: MPG’s top 10 tips
In every industry, the second half of 2020 is going to be packed with virtual conferences. With all the postponed events from H1 now crammed into H2, along with most of the events that usually happen in H2 still planning to go ahead, we’re entering a unique six months of an over-abundance of virtual events … Continue reading Standing out from the virtual conference crowd: MPG’s top 10 tips →
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