Your Expert Team of B2B Community Marketers & Digital Specialists

MPG was launched in 2014 by Helen Coetzee – with a vision to apply world-class marketing to drive the growth and success of B2B events, media brands and membership-led organisations.

Spanning a wide variety of sectors and working with clients all over the world, MPG has built a reputation for delivering great results by deploying the team’s extensive experience and well-honed skills in ‘the art and science’ of B2B marketing.

MPG’s particular strengths lie in the strategy, optimised set up and management of data-led, technology-enabled and digitally centred marketing campaigns to deliver high quality, engaged audiences and leads.



Meet The Team

Helen Coetzee
Since 1998, Helen has been designing and delivering high performance marketing strategies for some of the world’s leading B2B community-led organisations. In 2014 Helen founded MPG with the vision of building a high-performance marketing team to deliver customer-focused, digitally enabled and data-led marketing strategies. Via MPG Academy, Helen leads the training team in sharing MPG’s expertise via open courses and bespoke team and 1-to-1 training.

Helen Coetzee Co-Founder & CEO

Kirsty Joynson
Kirsty leads MPG’s team of brand and campaign marketers. She has a strong track record and reputation as an exceptional manager of complex, multi-channel marketing projects targeting audiences globally. Her focused, highly collaborative, transparent and strategic approach is greatly valued by MPG’s clients – ensuring exceptional results are consistently delivered.

Kirsty Joynson Marketing Director

George Mendham
A master of marketing analytics and digital platforms, George champions MPG’s unique marketing analytics and intelligence tool, collecting data from clients’ own platforms to deliver the marketing insights that enable strong strategic and tactical decision-making. George helps MPG’s clients select and set up the best tech for their digital events.

George Mendham Director of Insight & Analytics

Derryn Coetzee
Derryn is a great believer in keeping things simple, implementing the ‘quick wins’ & staying focused on the key strategic imperatives. Derryn is a data-led decision maker, advocate of technology driven processes and enabler of ultimate individual & team performance.

Derryn Coetzee Director

Sharise Wilkinson
Sharise brings ‘ at the coalface’ experience having worked in marketing for 17+ years in B2B events and B2C learning across multiple sectors, and for global audiences. With a depth and breadth of experience under her belt, Sharise is an all-rounder with a passion for project management and multi-channel marketing strategy and execution.

Sharise Wilkinson Senior Marketing Associate

Magda Kasprzycka
Magda is MPG’s leading expert in technology and data. She is also a trained expert on data privacy and compliance, including GDPR. Magda has built a glowing reputation among MPG’s clients for her ability to organise and integrate marketing technology and data assets to enable highly effective marketing campaigns.

Magda Kasprzycka Director - Technology & Data

Heather Whitman
Heather is responsible for developing marketing strategies and campaigns for some of MPGs longest-standing clients. A talented project manager and strong communicator, Heather can successfully manage a variety of complex marketing projects & campaigns with ease. She is driven by the ‘buzz’ she gets from delivering great results in a highly dynamic and fast-paced environment.

Heather Whitman Senior Marketing Manager

Alicia Drew
Alicia develops digitally-enabled and data-led marketing strategies and campaigns for a range of brands across various industries globally. Her deep knowledge of digital channels and analytics, her seasoned campaign management skills and her calm and collected management of multiple projects has earned her a great deal of respect from MPG’s clients.

Alicia Drew Senior Marketing Manager

Dominic Bird
MPG’s resident pay-per-click/digital advertising guru, Dominic’s expertise extends to marketing communications & inbound marketing as a whole; encompassing messaging strategy development, content creation, copywriting, design and website optimisation to create organic and paid content that engages and converts.

Dominic Bird Senior Inbound Marketer

Lucy Peppercorn
With a Digital Project Management background in the Brand & Marketing industry, Lucy is experienced in delivering effective technical solutions to large and small-scale businesses alike. Her sharp eye for detail, web design experience and aptitude for UI and UX optimisation make her an invaluable resource in getting the most from your most important channel.

Lucy Peppercorn Head of Web Services

Molly Third
Highly conscientious and with an eye for detail, Molly designs and delivers exceptional marketing campaigns for a range of B2B community-focused organisations and brands. Molly’s exceptional project management skills enables strong execution of engaging, multi-channel campaigns. With a fashion marketing degree under her belt, Molly knows how to deliver high-performance marketing with great style.

Molly Third Marketing Manager

My Ha Le
My ensures MPG’s team of digital marketers are always equipped with the skills, confidence and direction needed to perform at their best. My is also adept at getting the most out of a variety of digital marketing and events platforms, databases and analytics tools. Combining these capabilities with the strategic business knowledge, My is a key enabler and safe pair of hands in ensuring our people, systems and processes are fully optimised to deliver high performance marketing campaigns.

My Le Marketing Team Leader

Kyla Wright
A seasoned digital marketer – Kyla’s expertise lies in email and database management, enabling multi-segmented campaigns to be delivered at the right time, to the right people. Her aptitude for website management, event platforms and other online tools means she provides invaluable digital marketing muscle for all of MPG’s clients.

Kyla Wright Senior Digital Marketing Associate

Ibhadebhor Obinyan
With a passion for all things digital marketing, Ibhadebhor works across a range of MPG’s client projects and platforms. With an eye for detail and a strong aptitude for getting the most out of data, analytics and digital platforms, Ibi supports MPG’s clients with highly-optimised digital campaigns, marketing analytics and intelligence reports and a range of other digital services – she is a natural digital marketing allrounder!

Ibhadebhor Obinyan Digital Marketing Assistant

Aaliyah Baptiste
With a wide range of digital marketing skills, Aaliyah has a keen interest in and talent for messaging, copywriting, social media and content marketing. BSc Business Studies graduate with experience in social media and sales before joining MPG, Aaliyah is confident and creative – always willing to try new things and aiming high when it comes to the quality and impact of her work.

Aaliyah Baptiste Digital Marketing Assistant

Jordan Bland
Jordan is a highly organised individual with strong self-motivation and a passion for digital marketing. Naturally gifted when working with data and analytics, Jordan is a quick learner and provides high quality execution on all her projects. She is always ready to share great ideas and is a positive team player and strong communicator. Every day she makes a positive contribution to client projects with her ‘can do’ attitude.

Jordan Bland Digital Marketing Assistant

Neil Shand
“There are three responses to a piece of design—yes, no, and WOW! WOW is the one to aim for.” - Milton Glaser

Neil's vast experience in working across a range of B2B and B2C brands and design projects makes him a much sought-after member of MPG’s team. He has worked on well-known brands such a Channel 4 and Tottenham Hotspur FC, while also enjoying the excitement of delivering great design for smaller businesses and emerging brands.

Neil Shand Graphic Designer

Stefan Stanica
Stefan is MPG’s go-to for all elements of web development strategy and implementation for our clients and valued partners. His expertise covers: Content Management Systems (CMS), eCommerce (Shopping Cart) Solutions, Event Websites, Online Booking Solutions, Online Networking, Forum Solutions and Mobile Applications

Stefan Stanica Head of Web Applications

Loryn Mitru
Loryn has extensive experience in developing effective, mobile-friendly websites that are fully optimised for content marketing and client engagement. He has developed an vast range of websites, ecommerce solutions and content management systems – particularly for B2B events and media businesses, as well as membership-focused organisations.

Loryn Mitru Website Developer

Jasmin Willis
Jasmin is dedicated to supporting our MPG Academy customers find the best solution for their marketing training and development needs. With a background in supporting B2B marketers in acquiring customers via events, subscriptions and memberships, Jasmin understands marketers’ challenges and opportunities in an ever-more digitally driven world.

Jasmin Willis MPG Academy Support

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