Our purpose

MPG's marketers engage, monetise and scale business communities to grow memberships, subscriptions and events. We are dedicated to strategy-led marketing - executed with precision, rigour and the best digital tools. We ensure best practices are applied and marketing ROI is strong and visible. We aim to serve our clients as true partners - collaborating closely with inhouse teams. Your success is our success!

Toby Daniels Founder Social Media Week (acquired by Adweek)

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

Our story

MPG was launched in 2014 with a vision to apply world-class, digitally-led and data-driven marketing to community-focused B2B brands.

Our growth has been fuelled by the reputation the MPG team has built as being ‘a safe set of marketing hands’ – consistently delivering strong, measurable results. We now span a variety of sectors and work with clients all over the world to deliver our ‘full service’ offering.

Our clients know they can rely on MPG’s team of marketing strategists, campaign managers, data gurus and digital experts to deliver the required mix of experience and skills in the ‘art and science’ of marketing.

Where we are going

MPG has a globally unique proposition which, along with our consistently strong delivery, has driven solid growth since 2014. We aim to stay at the forefront of B2B community marketing and continue to consistently deliver unique and valuable expertise via marketing strategy consulting, outsourced marketing and marketing training.

The MPG team

Our marcomms specialists deliver marketing strategies and campaigns, and we have experts in digital, martech, automation, databases, websites and analytics.

Helen Coetzee

Helen Coetzee Co-Founder & CEO

Kirsty Joynson

Kirsty Joynson Marketing Director

Alicia Drew Head of Strategy

Derryn Coetzee

Derryn Coetzee Co-Founder & Director

Sharise Wilkinson Senior Marketing Associate

Magda Kasprzycka Director - Martech & Data

Heather Whitman Senior Marketing Manager

Dominic Bird

Dominic Bird Senior Marketing Associate

Lucy Peppercorn Head of Web Services

Molly Third Marketing Manager

My Le Marketing Team Leader

Jordan Bland Marketing Executive

Thomas Roe Marketing Executive

Stephanie Sobola Digital Marketing Assistant

Adelia Gabriel Lei Marketing Assistant

Sofia Gouveia Marketing Assistant

Neil Shand

Neil Shand Graphic Designer

Stefan Stanica

Stefan Stanica Head of Web Applications

Loryn Mitru

Loryn Mitru Website Developer

Octavia Francis MPG Academy Support

Anna Knight VP Licensing Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

Marketing Skills Training

Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert marketing practitioners.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • ABTA
  • Procurement Leaders
  • PEI
  • China Britain Business Council
  • BauerMedia
  • Questex
  • Future Insights Network
  • Newton Media Group
  • Strategy Institute
  • Soko Media
  • Clear Path Analysis
  • Arden Media
  • Sense Media
  • CIOT

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