Your Expert Team of B2B Community Marketers & Digital Specialists

MPG was launched in 2014 by Helen Coetzee – with a vision to apply world-class marketing to drive the growth and success of B2B events, media brands and membership-led organisations.

Spanning a wide variety of sectors and working with clients all over the world, MPG has built a reputation for delivering great results by deploying the team’s extensive experience and well-honed skills in ‘the art and science’ of B2B marketing.

MPG’s particular strengths lie in the strategy, optimised set up and management of data-led, technology-enabled and digitally centred marketing campaigns to deliver high quality, engaged audiences and leads.



Meet The Team

Helen Coetzee
Since 1998, Helen has worked on designing and delivering high performance marketing strategies for some of the world’s leading B2B media & events brands, before founding MPG with the vision of building a high performance, digitally-focused and data-led marketing team. In 2019 she co-founded AGNC, giving clients direct access to the digital & data specialists that have powered MPG’s projects since 2014.

Helen Coetzee Co-Founder & CEO

Kirsty Joynson
Kirsty leads MPG’s team of brand and campaign marketers. She has a strong track record and reputation as an exceptional manager of complex, multi-channel marketing projects targeting audiences globally. Her focused, highly collaborative, transparent and strategic approach is greatly valued by MPG’s clients – ensuring exceptional results are consistently delivered.

Kirsty Joynson Marketing Director

George Mendham
George is responsible for keeping MPG at the forefront of event marketing best practices and innovations.

With an exceptional talent for digital and data-led strategies, platforms and methodologies, George works across all MPG and AGNC projects to support the team in delivering exceptional results.

George Mendham Director - Special Projects

Derryn Coetzee
Derryn is a great believer in keeping things simple, implementing the ‘quick wins’ & staying focused on the key strategic imperatives. Derryn is a data-led decision maker, advocate of technology driven processes and enabler of ultimate individual & team performance.

Derryn Coetzee Director

Magda Kasprzycka
Magda is MPG’s leading expert in technology, analytics and data. She is also a trained expert on data privacy and compliance, including GDPR.

Magda has built a glowing reputation among MPG’s clients for her ability to organise and integrate marketing technology and data assets to enable highly effective marketing campaigns.

Magda Kasprzycka Director - Technology & Data

Heather Whitman
Heather is responsible developing marketing strategies and campaigns for some of MPGs longest-standing clients. A talented project manager and strong communicator, Heather can successfully manage a variety of complex marketing projects & campaigns with ease. She is driven by the ‘buzz’ she gets from delivering great results in a highly dynamic and fast-paced environment.

Heather Whitman Senior Marketing Manager

Alicia Drew
Alicia develops digitally-enabled and data-led marketing strategies and campaigns for a range of brands across various industries globally. Her deep knowledge of digital channels and analytics, her seasoned campaign managements skills and her calm and collected management of multiple projects has earned her a great deal of respect from MPG’s clients.

Alicia Drew Senior Marketing Manager

Dominic Bird
An experienced digital marketer, Dominic specialises in online channels - with a particular focus on PPC.

Possessing a creative flair, sharp copywriting skills and deep technical knowledge, he crafts digital content that converts.

Dominic likes working with fellow team members to bolster campaign performance via his 'digital-first' lens.

Dominic Bird Senior Digital Marketing Associate

Lucy Peppercorn
With a Digital Project Management background in the Brand & Marketing industry, Lucy is experienced in delivering effective technical solutions to large and small-scale businesses alike.

Her sharp eye for detail, web design experience and aptitude for UI and UX optimisation make her an invaluable resource in getting the most from your most important channel.

Lucy Peppercorn Head of Web Services

Molly Third
Molly's campaign management prowess is matched by her ability to produce outstanding copy and content. Responsible for the marketing of numerous B2B brands, her great project planning and execution enables highly engaging marketing. Our clients particularly enjoy working with Molly for her responsiveness and positive attitude.

Molly Third Marketing Manager

My Ha Le
As MPG’s Marketing Operations Team Leader, My is focused on empowering her team with the best digital tools and processes, along with ongoing training. My ensures delivery of fast paced, data-driven marketing campaigns with high quality output. Combining the business knowledge gained from her MBA degree with her aptitude for digital platforms, data, analytics and technology; My provides strong strategic and tactical understanding of a diverse range of digital marketing platforms, tools and techniques.

My Le Marketing Team Leader

Kyla Wright
A seasoned digital marketer - with a particular focus on databases and email - Kyla is the engine that keeps our marketing automation running. Kyla has helped MPG and AGNC develop its custom-built marketing analytics tools and reports, helping our clients access intelligence from their marketing data.

Kyla Wright Senior Digital Marketing Associate

Ibhadebhor Obinyan
With infectious positivity and a passion for all things digital marketing, Ibhadebhor works across a range of MPG’s client projects and platforms. As a biochemistry graduate, she applies her rigorous analytical thinking to the digital strategies and data-led campaigns she is instrumental in executing. Ibhadebhor handles challenges with a disciplined approach and unwavering enthusiasm, making her a very safe pair of hands.

Ibhadebhor Obinyan Digital Marketing Assistant

Aaliyah Baptiste
Aaliyah is an enthusiastic and positive individual with a passion for social media and content creation. She is a quick learner and since joining MPG has embraced all the digital marketing training provided by the team. A BSc Business Studies graduate with experience in social media and sales, Aaliyah is confident and creative – always willing to try new things and aiming high when it comes to the quality and impact of her work.

Aaliyah Baptiste Digital Marketing Assistant

Neil Shand
“There are three responses to a piece of design—yes, no, and WOW! WOW is the one to aim for.” - Milton Glaser

Neil's vast experience in working across a range of B2B and B2C brands and design projects makes him a much sought-after member of MPG’s team. He has worked on well-known brands such a Channel 4 and Tottenham Hotspur FC, while also enjoying the excitement of delivering great design for smaller businesses and emerging brands.

Neil Shand Graphic Designer

Stefan Stanica
Stefan is MPG and AGNC's go-to guy for all elements of web development strategy and implementation for our clients and valued partners. His expertise covers: Content Management Systems (CMS), eCommerce (Shopping Cart) Solutions, Event Websites, Online Booking Solutions, Online Networking, Forum Solutions and Mobile Applications. Stefan is the website strategist and lead developer for Marketing Pro Limited’s website development and support division.

Stefan Stanica Head of Web Applications

Loryn Mitru
Loryn has extensive experience and a strong track record in developing effective, mobile enabled websites fully optimised for content marketing and client engagement. He has developed hundreds of websites, ecommerce solutions and content management systems. Loryn also develops websites for clients of Marketing Pro Limited’s website development and support services.

Loryn Mitru Website Developer

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