Marketing is both science and art. The science comes first - with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.
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We deliver marketing strategies, operations, campaigns and training for community-focused B2B brands, media owners, event organisers and professional associations.
MPG's marketers engage, monetise and scale business communities to grow memberships, subscriptions and events. We are dedicated to strategy-led marketing - executed with precision, rigour and the best digital tools. We ensure best practices are applied and marketing ROI is strong and visible. We aim to serve our clients as true partners - collaborating closely with inhouse teams. Your success is our success!
Co-founder & CEO
I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!
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MPG was launched in 2014 with a vision to apply world-class, digitally-led and data-driven marketing to community-focused B2B brands.
Our growth has been fuelled by the reputation the MPG team has built as being ‘a safe set of marketing hands’ – consistently delivering strong, measurable results. We now span a variety of sectors and work with clients all over the world to deliver our ‘full service’ offering.
Our clients know they can rely on MPG’s team of marketing strategists, campaign managers, data gurus and digital experts to deliver the required mix of experience and skills in the ‘art and science’ of marketing.
MPG has a globally unique proposition which, along with our consistently strong delivery, has driven solid growth since 2014. We aim to stay at the forefront of B2B community marketing and continue to consistently deliver unique and valuable expertise via marketing strategy consulting, outsourced marketing and marketing training.
Our marcomms specialists deliver marketing strategies and campaigns, and we have experts in digital, martech, automation, databases, websites and analytics.
You’ve created a valuable proposition for your customers – as community, events or subscription/membership (or all 3!). Now you need strong marketing to sell more of what you’ve made.
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Do you have a B2B community you need to engage, monetise and scale? MPG can help you develop a strong marketing strategy and then execute well to build a valuable community.
Does your B2B subscription product have strong growth potential? MPG can help you achieve sustainable, repeatable revenue growth with data-led and digitally-enabled marketing.
Do you have a professional membership community you’d like to grow? MPG can help you attract, retain and upsell your members to create strong, repeating membership revenue.
Are B2B conferences or exhibitions an important income generator for your organisation? MPG’s strong audience acquisition and commercial marketing can help you grow your event revenue fast.
Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.
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