MPG, incorporating AGNC, is your complete event marketing team.

Introducing a new kind of event marketing agency

MPG’s highly effective and growth-focused event marketing strategies and campaigns are enabled by our AGNC specialists. AGNC have strong expertise in building ‘best in class’ event websites, marketing databases, martech stacks, visual assets, digital advertising and marketing measurement dashboards.

Via AGNC, we are now giving event marketers direct access to this unique team of specialists – closing the ‘gaps’ in your event marketing function so that nothing can get in the way of your conference and exhibition marketing success.

DISCOVER AGNC

Meet The Team

Helen Coetzee
Since 1998, Helen has worked on designing and delivering high performance marketing strategies for the world’s leading conference and businesses organisers, before founding MPG with the vision to build the best conference and exhibition marketing team in the world.

In 2019, she co-founded AGNC - a new kind of agency designed to provide event marketing managers direct access to MPG's tactical specialists.

Helen Coetzee Founder & CEO

Kirsty Joynson
Kirsty leads MPG’s team of event marketers and has a strong track record in exceptional management of complex event marketing projects across multiple continents.

Her focused, transparent and strategic approach is valued highly by clients – ensuring exceptional results are consistently delivered by MPG’s event marketing specialists, working in close collaboration with clients.

Kirsty Joynson Marketing Director – Global Events

George Mendham
George is responsible for keeping MPG at the forefront of event marketing best practices and innovations.

With an exceptional talent for digital and data-led strategies, platforms and methodologies, George works across all MPG and AGNC projects to support the team in delivering exceptional results.

George Mendham Director - Special Projects

Derryn Coetzee
A believer in keeping it simple, implementing the ‘quick wins’ & staying focused on the key strategic imperatives.

Derryn is a data-led decision maker, advocate of technology driven processes and enabler of ultimate individual & team performance.

Derryn Coetzee Director

Magda Kasprzycka
Magda is MPG’s leading expert in technology, analytics and data. She is also a trained expert on data privacy and compliance, including GDPR.

Magda has built a glowing reputation among MPG’s clients for her ability to organise and integrate marketing technology and data assets to enable highly effective marketing campaigns.

Magda Kasprzycka Director - Technology & Data

Heather is responsible for the marketing of some of our clients’ most exciting and fastest growing events, managing complex event campaigns with ease.

She is driven by the ‘buzz’ she gets from seeing the results of a successful event she has been involved with from start to finish.

Heather Whitman Senior Event Marketing Manager

Alicia Drew
Alicia is responsible for marketing events from all over the world.

Her deep knowledge of digital channels and analytics, as well as her seasoned campaign managements skills, make her a formidable marketing strategist and event partner.

Highly results-motivated, she enjoys a challenge and gets a great deal of satisfaction from achieving strong growth for her clients’ events.

Alicia Drew Senior Event Marketing Manager

Dominic Bird
An experienced digital marketer, Dominic specialises in online channels - with a particular focus on PPC.

Possessing a creative flair, sharp copywriting skills and deep technical knowledge, he crafts digital content that converts.

Dominic likes working with fellow team members to bolster campaign performance via his 'digital-first' lens.

Dominic Bird Senior Marketing Associate

With a Digital Project Management background in the Brand & Marketing industry, Lucy is experienced in delivering effective technical solutions to large and small-scale businesses alike.

Her sharp eye for detail, web design experience and aptitude for UI and UX optimisation make her an invaluable resource in getting the most from your most important channel.

Lucy Peppercorn Senior Associate

Achraf Kibir
Achraf is a creative at heart, and after 5 years’ experience in graphic design and illustration, he found event marketing to be the ideal specialism - combining his flair for design and aptitude in data and analytics perfectly.

His talents enable leading event brands to stand out and impress, while remaining consistent with established brand reputations and audience expectations.

Achraf Kibir Senior Marketing Associate

Molly's campaign management prowess is matched by her ability to produce outstanding copy and content.

Responsible for the marketing of numerous events, her careful project planning enables highly effective and efficient campaigns that fill venues.

Our clients particularly enjoy working with Molly for her responsiveness and positive attitude.

Molly Third Event Marketing Manager

Kyla Wright
A seasoned digital marketer - with a particular focus on email - Kyla is the engine that keeps our target-busting campaigns running.

Over the past 2 years, she has helped MPG and AGNC develop its custom-built reporting platform, enabling event organisers to access real-time stats, as well as deeper insights on a weekly basis.

Kyla Wright Senior Marketing Associate

After completing her MBA (with distinction), My found her passion for digital marketing and content creation.

By combining business knowledge gained from her study and experience working in a market research firm, My has strong strategic and tactical understanding of a diverse range of marketing tools and techniques.

As a quick learner with strong adaptability, My consistently delivers great results – and always with a winning smile!

My Le Marketing Associate

Marlies Rotties
A strong communicator and marketing enthusiast, Marlies is a versatile marketer with excellent organisation skills.

With experience working in both tactical and strategic delivery in MPG, Marlies delivers recommendations to clients that are underpinned by a technical savviness.

With a Masters in Communication Sciences gained in Belgium under her belt, Marlies also spent a number of years working and travelling in Australia and New Zealand.

Marlies Rottiers Event Marketing Manager

A proficient copywriter and excellent communicator, Polina is skilled in creating messaging that engages and converts.

She also supports in onboarding event media partners, managing relations and finding new partners that bring relevant and engaged audiences with them.

Polina has developed excellent cultural awareness and language skills from living in several countries, making her an effective communicator to our clients' global audiences.

Polina Shirokova Marketing Assistant

With a natural affinity for website editing, PPC and email setup, Brad is a fast and effective deliverer of campaign activity.

Brad finds pride in setting high standards for himself and the projects he works on, constantly considering how channels can be used as effectively as possible for optimum results.

Brad Marchant Marketing Assistant

With infectious positivity and a passion for all things marketing, Ibhadebhor ensures MPG's marketing is personal, human and relevant.

As a biochemistry graduate, she also applies her rigorous analytical thinking to determine which channels and tactics work best and why.

Ibhadebhor handles challenges with unwavering enthusiasm, making her a very safe pair of hands for even the most complex tasks.

Ibhadebhor Obinyan Marketing Assistant

“There are three responses to a piece of design—yes, no, and WOW! WOW is the one to aim for.” -  Milton Glaser

Neil's diverse list of design clients boasts not only leading event organisations, but also large-scale brands such as Channel 4 and Tottenham Hotspur FC.

For both MPG and AGNC, he delivers beautifully engaging pieces that gets everyone's attention.

Neil Shand Graphic Designer

Stefan Stanica
Stefan is MPG and AGNC's go-to for all elements of web development strategy and implementation for our clients and valued partners.

His expertise covers: Content Management Systems (CMS), eCommerce (Shopping Cart) Solutions, Event Websites, Online Booking Solutions, Social Networking, Forum Solutions and Mobile Applications.

Stefan is the website strategist and lead developer for Marketing Pro Limited’s website development and support division.

Stefan Stanica Head of Web Applications

Loryn Mitru
Loryn has extensive experience and a strong track record in developing effective, mobile enabled websites fully optimised for content marketing and client engagement.

He has developed hundreds of event marketing websites, ecommerce solutions and content management systems.

Loryn also develops websites for clients of Marketing Pro Limited’s website development and support services.

Loryn Mitru Website Developer

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Introducing a new kind of event marketing agency
Giving event marketers direct access to MPG’s unique team of event marketing specialists
Discover AGNC