Learn essential event marketing skills

Get trained on core conference and exhibition marketing concepts that drive ROI.

Our Courses


These courses focus on the essential B2B marketing skills specifically relevant to the marketing of conferences and exhibitions.

Sign up to our listed public courses or enquire about bespoke or inhouse training.


Event Audience Acquisition Marketing

Learn the most effective and efficient way to attract the audience you need to your conferences and trade shows.

Event Sponsor / Exhibitor Acquisition Marketing

Understand the marketing methodologies needed to deliver new business leads for your sponsorship and exhibition sales people.

Copywriting for Event Marketing

Learn to write benefit-led, engaging copy for high performance event marketing.

10 May 2024

Analytics & Reporting for Event Marketing

Improve your marketing performance with a data-led approach, knowing which marketing activities drive results.

Database Management for Event Marketing

Improve your marketing performance and build business value with well managed 1st party data.

4 Reasons why MPG Academy’s public courses are unique, valuable, and highly-rated by the industry:

  1. Trainers are experienced, expert event marketing practitioners. You won’t just learn theory – you’ll learn practical knowledge and how to apply it in the real world.
  2. Public courses are delivered in-person, in central London, in small groups of max. 8 participants per course – for optimal interaction and the best learning experience.
  3. Courses include the latest relevant knowledge, as well as tried and tested approaches that have stood the test of time and are as important today as they were 10 years ago.
  4. As part of the course, you will receive MPG’s event marketing tools, templates, and benchmarks – so that you can easily apply what they learn.

Get inspired and equipped to do your best work and achieve great results!

Do you need inhouse or tailored training?

  • Have an MPG Academy course delivered just for your team at your offices, an offsite venue that MPG can arrange, or online.
  • Choose a public course to bring inhouse, or commission a tailored event marketing training programme designed to meet your exact needs.
  • We can deliver inhouse training in-person or online for any number of people, including 121 training for a highly personalised experience.


What MPG Academy participants say...

Mathilde Le Borgne Marketing Director, Licensing Portfolio Informa Markets

The event marketing training MPG Academy delivered for my marketers was very relevant to their day-to-day work. I’m seeing a lot of the learnings being taken on board and used. All the theory was made applicable – which was hugely valuable. Highly recommended.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Andrew Milne Director GSMA

Really insightful and useful course. Helped focus the team on the key aspects of audience acquisition and some invaluable tools to improve our productivity and planning. Thanks to the MPG Academy team!

James Cooper Director App Promotion Summit

Thank you for a brilliant commercial marketing course. I left with lots of practical action points that we will be applying back in the office

Gabriela Cogorno Head of Marketing-Telecom & Tech Delinian

My team of event marketers found the MPG Academy course super helpful! It covered new areas of marketing we had not previously had time to consider. We took away some very useful action points that will definitely make a difference to the performance of our marketing.

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This gave us useful, practical guidance on improving our digital marketing tactics.

Chris Lester Event Director Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

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