Home/ Academy

Learn essential event marketing skills

Get trained on core conference and exhibition marketing concepts that drive ROI.

REQUEST TRAINING FOR ME / MY TEAM

MPG Courses

MARKETING TRAINING

Delivered as event team training, small group sessions or personalised 121 sessions, our highly practical courses will give you the most up-to-date skills and techniques that you can use straight away in your event marketing.

Our trainers will provide you with the tools they are using to deliver results for global brands right now.

Public Course: Copywriting for Event Marketing

Create and deploy strong, on-point, impactful messaging

15 MAR 2024

Find out more

Public Course: Event Audience Acquisition Marketing

Marketing to deliver a strong audience to your B2B events

2 Feb 2024

Find out more

Public Course: Event Sponsor / Exhibitor Acquisition Marketing

Marketing to grow commercial revenue

16 Feb 2024

Find out more

Public Course: Data, Analytics, Reporting for Event Marketing

Track and analyse marketing campaign effectiveness

1 Mar 2024

Find out more

Why choose MPG for your event marketing training?

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.
Expand your knowledge and grow your confidence in the key marketing skills and competencies your organisation needs to generate demand in a highly competitive environment.
Work with our trainers to create bespoke training to give you the most relevant, practical and up-to-date event marketing skills to give your marketing ROI a boost.

Enquire Now

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.