Online interactive masterclasses

Delivered by expert practitioners in B2B community, memberships/subscriptions and event (virtual/ hybrid/ in-person) marketing.

MPG Academy

Masterclasses

Train your team with our interactive courses on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

B2B Marketing Messaging Training

Create and deploy strong, on-point, impactful messaging

COURSE AVAILABLE UPON REQUEST

B2B Member Acquisition Training

Marketing to acquire new paying members/subscribers

COURSE AVAILABLE UPON REQUEST

B2B Event Audience Acquisition Training

Marketing to deliver a strong audience to your B2B events

COURSE AVAILABLE UPON REQUEST

Commercial/Spex Marketing Masterclass

Marketing to grow commercial revenue

COURSE AVAILABLE UPON REQUEST

B2B Event PPC/Paid Media Training

PPC for targeted, cost effective ads with strong ROIs

COURSE AVAILABLE UPON REQUEST

B2B Event Advocacy/Referral Marketing Training

Increase brand awareness and generate more leads

COURSE AVAILABLE UPON REQUEST

B2B Event Target Market Analysis and Persona Development Training

Create personas that reflect your audience’s needs

COURSE AVAILABLE UPON REQUEST

B2B Event Copywriting Training

Create compelling copy that attracts and converts

COURSE AVAILABLE UPON REQUEST

B2B Event Social Media Training

Grow your audience and Increase brand awareness

COURSE AVAILABLE UPON REQUEST

B2B Event Marketing Databases Training

Optimise, grow and maintain your marketing database

COURSE AVAILABLE UPON REQUEST

B2B Event Email Marketing Training

Create effective emails that engage and convert

COURSE AVAILABLE UPON REQUEST

B2B Event Content Marketing Training

Attract, engage, and convert through content marketing

COURSE AVAILABLE UPON REQUEST

B2B Event Marketing Measurement and Website Analytics Training

Track and analyse marketing campaign effectiveness

COURSE AVAILABLE UPON REQUEST

GA4 for B2B Event Marketing Measurement Training

Marketing to grow commercial revenue

COURSE AVAILABLE UPON REQUEST

B2B Event Marketing Website Optimisation Training

Attract and convert with a high-performance website

COURSE AVAILABLE UPON REQUEST

What’s included?

  • 3 hour online training course
  • Digital course pack including templates and other resources
  • Recorded video of session
  • Max. of 6 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an MPG subject matter expert

Your masterclass includes a follow up consultancy session

As part of your training package, you’ll receive a personalised 90 minute call following your team training. Get specific advice on areas where you need it most from MPG’s marketing experts, allowing you to make immediate changes that’ll improve the performance of your marketing.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Find out more about masterclasses

Choose from a range of masterclasses where your team can ask questions and discuss current challenges in a private, 'closed door' environment.

Bespoke in-house training

Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

Receive MPG Insights
STRAIGHT TO YOUR INBOX

    x

    Receive MPG insights from MPG's team and community
    STRAIGHT TO YOUR INBOX

    Get email notifications from MPG about new blogs, webinars, training opportunities and other resources in B2B marketing focused on communities, memberships, subscriptions and events.