MPG Academy


Join fellow marketers from around the world for online, interactive lessons on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

Event Audience Acquisition Marketing

Learn the most effective and efficient way to attract the audience you need to your conferences and trade shows.

Event Sponsor / Exhibitor Acquisition Marketing

Understand the marketing methodologies needed to deliver new business leads for your sponsorship and exhibition sales people.

Copywriting for Event Marketing

Learn to write benefit-led, engaging copy for high performance event marketing.

10 May 2024

Analytics & Reporting for Event Marketing

Improve your marketing performance with a data-led approach, knowing which marketing activities drive results.

Database Management for Event Marketing

Improve your marketing performance and build business value with well managed 1st party data.


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