MPG Academy

OPEN COURSES

Join fellow marketers from around the world for online, interactive lessons on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

Event Audience Acquisition Marketing

Learn the most effective and efficient way to attract the audience you need to your conferences and trade shows.

Find out more

PPC/Paid Media for conferences and tradeshows

Learn how to improve PPC (pay-per-click)/Paid Media performance in your event marketing campaigns - whether you’re working with an external agency, inhouse specialists or if you’re running campaigns yourself.

Find out more

Event Sponsor / Exhibitor Acquisition Marketing

Understand the marketing methodologies needed to deliver new business leads for your sponsorship and exhibition sales people.

Find out more

Copywriting for Event Marketing

Learn to write benefit-led, engaging copy for high performance event marketing.

Find out more

Analytics & Reporting for Event Marketing

Improve your marketing performance with a data-led approach, knowing which marketing activities drive results.

Find out more

Database Management for Event Marketing

Improve your marketing performance and build business value with well managed 1st party data.

Find out more
x

Receive MPG insights from MPG's team and community
STRAIGHT TO YOUR INBOX

Get email notifications from MPG about new blogs, webinars, training opportunities and other resources in B2B marketing focused on events, subscriptions, memberships.