Get trained in specialised areas of marketing for events

Delivered by expert B2B conference and exhibition marketing practitioners and covering the essential skills and techniques needed for high performance marketing.

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MPG Academy

Event Marketing Training

Delivered as event team training, small group sessions or personalised 121 sessions, our highly practical courses will give you the most up-to-date skills and techniques that you can use straight away in your event marketing.

Our trainers will provide you with the tools they are using to deliver results for global brands right now.

Event Audience Acquisition Marketing

Learn the most effective and efficient way to attract the audience you need to your conferences and trade shows.

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Masterclass for event marketers: PPC/Paid Media for conferences and tradeshows

Learn how to improve PPC (pay-per-click)/Paid Media performance in your event marketing campaigns - whether you’re working with an external agency, inhouse specialists or if you’re running campaigns yourself.

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Event Sponsor / Exhibitor Acquisition Marketing

Understand the marketing methodologies needed to deliver new business leads for your sponsorship and exhibition sales people.

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Copywriting for Event Marketing

Learn to write benefit-led, engaging copy for high performance event marketing.

10 May 2024
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Analytics & Reporting for Event Marketing

Improve your marketing performance with a data-led approach, knowing which marketing activities drive results.

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Database Management for Event Marketing

Improve your marketing performance and build business value with well managed 1st party data.

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Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

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