Learn Essential
B2B Community
Marketing Skills



Get trained by MPG’s expert marketing practitioners and gain the practical skills you need to give your marketing ROI a boost.

Why Invest in Online Training with MPG Academy?

Gain Essential Marketing Skills

Expand your knowledge and grow your confidence in the key marketing skills your organization needs to generate demand in a highly competitive environment.

Learn from Expert Practitioners

Get tutored by the masters of B2B community marketing. MPG Academy’s trainers deliver strategies and campaigns for global brands every day.

Improve your Marketing Performance

Never before has marketing come under so much pressure to perform well and deliver a strong return on investment. Learn how to get great results!

  • Real World, Practical Knowledge

    All of our trainers are B2B marketing practitioners, delivering strategies and campaigns for some of the world’s leading brands every day.


    When you attend an MPG Academy course, you don’t just get the theory. We give you access to real world examples and practical solutions.

  • Get MPG’s Event Marketing Compendium – the ultimate event marketing guide.

    MPG Academy participants can purchase the MPG Event Marketing Compendium, a 80+ page guide to optimal event marketing, written by MPG’s expert practitioners. Detailing everything from the components of a successful strategy, to the PPC techniques that convert – this guide contains everything you need to know to be an industry-leading B2B event marketer.

    Available at a 60% discount upon checkout when purchasing an MPG Academy course.

Specialist topics; covered in-depth. Focus on the areas that matter most to you and your goals.

  • Audience Development
  • Database Optimisation
  • Lead Generation
  • Marketing Automation
  • Conversion Marketing
  • Website Optimisation
  • Email Marketing

Tailored in-house training

Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

Personalised 1-to-1 Training

Receive bespoke training, focused on an area or skill where your knowledge needs a boost. Our intensive courses get you up to speed fast!

Open Courses

Join fellow marketers from around the world in our digitally delivered, interactive masterclasses – limited to 8 attendees per course. Ask questions, join the discussion and learn even more by connecting with your peers.

Trusted by leading organisations & brands

  • CIOT
  • Thompson Reuters Foundation
  • BauerMedia
  • British Property Federation
  • InfroProDigital
  • ICE
  • The Bookseller
  • LIA
  • China Britain Business Council
  • ALFI
  • Claire Urry, Executive Director, China-Britain Business Council

    “MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This training helped us formulate our membership growth strategy and gave us some very useful, practical guidance on improving our digital marketing and sales tactics.”

    Claire Urry, Executive Director, China-Britain Business Council

  • Leigh Gilmore, General Manager, Live Journalism, The Wall Street Journal

    “MPG did a great job of creating and delivering a bespoke training course for our content and marketing teams in the events business I headed up in my previous role. The customisation of the course materials and the engaging way in which the training was delivered really made an impact. I would recommend MPG if you’re looking to inject the latest knowledge, energy and inspiration in to your marketing efforts!

    Leigh Gilmore, General Manager, Live Journalism, The Wall Street Journal

  •  Colette Leong-Son, Managing Director, Events, Infopro Digital

    “Over the past two years MPG has delivered some excellent training courses for Infopro Digital’s marketers. The practical techniques and tools MPG shared have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!”

     Colette Leong-Son, Managing Director, Events, Infopro Digital

  • Irene Schultz-Gerstein, Senior Events Manager, ALFI

    “We found the marketing training MPG provided for ALFI very valuable. Our team gained new knowledge and skills about the latest content-led and digital marketing strategies and techniques – essential for communicating with our international audience of senior business executives. Helen and her team are very competent and it was a pleasure and very motivating to work with all of them.”

    Irene Schultz-Gerstein, Senior Events Manager, ALFI

  • Nigel Roby, CEO, The Bookseller

    “I was hugely impressed by the training and consultancy MPG delivered to help us shape our subscriptions and events marketing strategy and campaigns. The work they did has become embedded in our way of doing things. I have no doubt that we will work with MPG again.”

    Nigel Roby, CEO, The Bookseller

  • Vivian Linecar, Head of Marketing, Haymarket Media Group

    “I attended an MPG training course in my previous Head of Marketing role and I found it very valuable indeed. The MPG team’s knowledge in digital and data-led marketing is second to none.”

    Vivian Linecar, Head of Marketing, Haymarket Media Group

  • Chris Lester, Event Director, Bauer Media

    “The inhouse training, consultancy and outsourced marketing MPG has delivered for Bauer over the past few years has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!”

    Chris Lester, Event Director, Bauer Media

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