Online interactive masterclasses

Delivered by expert practitioners in B2B community, memberships/subscriptions and event (virtual/ hybrid/ in-person) marketing.

MPG Academy

Masterclasses

Train your team with our interactive courses on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

B2B Community Marketing Masterclass

Marketing to engage, monetise and scale your community

COURSE AVAILABLE UPON REQUEST

B2B Member/ Subscriber Acquisition Masterclass

Marketing to acquire new paying members/subscribers

COURSE AVAILABLE UPON REQUEST

B2B Member/ Subscriber Retention Masterclass

Marketing to retain and upsell members/subscribers

COURSE AVAILABLE UPON REQUEST

B2B Event Audience Acquisition Masterclass

Marketing to deliver a strong audience to your B2B events

COURSE AVAILABLE UPON REQUEST

B2B Events: Digital Marketing Masterclass

Ensure these marketing channels perform well for your B2B events

COURSE AVAILABLE UPON REQUEST

Commercial Marketing Masterclass

Marketing to grow commercial revenue

COURSE AVAILABLE UPON REQUEST

What’s included?

  • 3 hour online training course
  • Digital course pack including templates and other resources
  • Recorded video of session
  • Max. of 6 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an MPG subject matter expert

Your masterclass includes a follow up consultancy session

As part of your training package, you’ll receive a personalised 90 minute call following your team training. Get specific advice on areas where you need it most from MPG’s marketing experts, allowing you to make immediate changes that’ll improve the performance of your marketing.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • ABTA
  • Procurement Leaders
  • PEI
  • China Britain Business Council
  • BauerMedia
  • Questex
  • Future Insights Network
  • Newton Media Group
  • Strategy Institute
  • Soko Media
  • Clear Path Analysis
  • Arden Media
  • Sense Media
  • CIOT

Find out more about masterclasses

Choose from a range of masterclasses where your team can ask questions and discuss current challenges in a private, 'closed door' environment.

Bespoke in-house training

Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

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