Online interactive masterclasses

Delivered by expert practitioners in B2B community, memberships/subscriptions and event (virtual/ hybrid/ in-person) marketing.

MPG Academy

Masterclasses

Train your team with our interactive courses on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

Event Sponsor / Exhibitor Acquisition Marketing

Understand the marketing methodologies needed to deliver new business leads for your sponsorship and exhibition sales people.

12 Apr 2024

Data, Analytics, Reporting for Event Marketing

Learn how to improve your B2B event marketing performance with a data-led approach - powered by 1st party data, tech and analytics.

26 Apr 2024

Copywriting for Event Marketing

Learn to write benefit-led, engaging copy for high performance event marketing.

10 May 2024

Event Audience Acquisition Marketing

Learn the most effective and efficient way to attract the audience you need to your conferences and trade shows.

17 May 2024

What’s included?

  • 3 hour online training course
  • Digital course pack including templates and other resources
  • Recorded video of session
  • Max. of 6 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an MPG subject matter expert

Your masterclass includes a follow up consultancy session

As part of your training package, you’ll receive a personalised 90 minute call following your team training. Get specific advice on areas where you need it most from MPG’s marketing experts, allowing you to make immediate changes that’ll improve the performance of your marketing.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Find out more about masterclasses

Choose from a range of masterclasses where your team can ask questions and discuss current challenges in a private, 'closed door' environment.

Bespoke in-house training

Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

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