Open Courses

Online interactive masterclasses
Delivered by expert practitioners in B2B community marketing
DOWNLOAD PROSPECTUS

The only B2B event, subscriptions and membership marketing training initiative tapping into real-world, practical skills and knowledge

Join fellow marketers from around the world for online, interactive lessons on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

  • Strategies, techniques, tips and tricks from real-world experience
  • Interactive training and discussion
  • Max. 8 participants per course
  • Dedicated course packs
  • Access to training session replays
  • Access to MPG Tribe – an exclusive online discussion space

Courses at a glance

Course Series: Virtual, Hybrid, In-Person Events

B2B events

Audience Acquisition Masterclass

9 September 2020 | 3 hours MORE INFO Max attendees: 8
B2B events

Digital Marketing Intensive Course

23 September 2020 | 3 hours MORE INFO Max attendees: 8
B2B events

Sponsor Acquisition Masterclass

7 October 2020 | 3 hours MORE INFO Max attendees: 8
High value subscriptions

Attracting New Subscribers Masterclass

21 October 2020 | 3 hours MORE INFO Max attendees: 8
Paid-for memberships

Attracting New Members Masterclass

4 November 2020 | 3 hours MORE INFO Max attendees: 8
B2B community building

Engage. Monetise. Scale. Masterclass

18 November 2020 | 3 hours MORE INFO Max attendees: 8

Bookings will open soon. Sign up to be notified and have the best chance of securing one of the 8 seats available per course!

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Courses in-depth

Course Series: Virtual, Hybrid, In-Person Events

9 September 2020 | 3 hours 14:30 BST | 06:30 am PDT | 09:30 am EDT
B2B events

Audience Acquisition Masterclass

How to attract the right audience to your virtual event – winning marketing strategies, techniques and tactics

Reach your target audience: build a market map, strengthen inbound channels and build your database

Create outreach strategy: to sell paid-for delegate places or attract free attendees

Communicate effectively: define your event USP (unique selling point), benefits and best messaging based on target personas

Engage and convert: get more of the right people to visit your website, register and attend your event

Measure ROI & improve: track results, analyse and adjust for best outcomes

23 September 2020 | 3 hours 14:30 BST | 06:30 am PDT | 09:30 am EDT
B2B events

Digital Marketing Intensive Course

Digital marketing for B2B events – in-depth focus on website optimisation, SEO, PPC and social media to drive engagement, lead generation and sales.

Optimise your website: ensure your most important marketing channel is fully optimised for engaging and converting target customers

Search engine optimisation: key tips and tricks to attract the right audience to your website

Digital advertising/Pay-Per-Click (PPC): strategies for positive ROI from Google, LinkedIn, Twitter, Facebook and Instagram

Master social media: how to use organic/free social media for best impact

Measure results: maximise ROI by monitoring results, analysing outcomes and optimising campaigns

7 October 2020 | 3 hours 14:30 BST | 06:30 am PDT | 09:30 am EDT
B2B events

Sponsor Acquisition Masterclass

How to use marketing to generate and nurture leads to acquire new sponsors for your virtual events and other digital content services

Identify likely sponsors: create a market map and list of pursuit accounts

Create outreach strategy: plan how to reach and engage decision-makers

Communicate effectively: define benefits of sponsorship and create compelling messaging

Get more leads: lead generation campaign planning and tactics

Warm up leads: nurture and score leads for best conversion rates

Measure ROI & improve: track results, analyse and adjust for best outcomes

21 October 2020 | 3 hours 14:30 BST | 06:30 am PDT | 09:30 am EDT
High value subscriptions

Attracting New Subscribers Masterclass

How to build a ‘lead generation machine’ to attract new, paying subscribers for your high value B2B information service: essential marketing strategies and processes.

Identify your ideal subscribers: develop personas and map your target market

Analyse your value proposition: from the perspective of your ideal subscriber – define your unique selling points and benefits

Communicate effectively: develop a powerful messaging strategy and multi-channel, integrated marketing campaign plan

Build your marketing and sales funnel: high performance tactics to create awareness, engage prospects and generate good quality leads for sales

Measure ROI & improve: track results, analyse and adjust for best outcomes

4 November 2020 | 3 hours 14:30 GMT | 06:30 am PST | 09:30 am EST
Paid-for memberships

Attracting New Members Masterclass

How to build a ‘lead generation machine’ to attract new customers for your membership service: essential marketing strategies and processes.

Identify your ideal members: develop personas and map your target market

Analyse your membership proposition: from the perspective of your ideal member – define your unique selling points and benefits

Communicate effectively: develop a powerful messaging strategy and multi-channel, integrated marketing campaign plan

Build your marketing and sales funnel: high performance tactics to create awareness, engage prospects and generate good quality leads for sales

Measure ROI & improve: track results, analyse and adjust for best outcomes

18 November 2020 | 3 hours 14:30 GMT | 06:30 am PST | 09:30 am EST
B2B community building

Engage. Monetise. Scale. Masterclass

Build a community-first and content-led marketing strategy for growing engagement with your target audience, monetising your community and scaling your investment for long term revenue growth.

Define your brand community: map the ecosystem and community your brand serves

Know the purpose of your brand and products: develop clear ‘why’ for your community to engage with your brand and your products

Create your value pyramid: understand how your audience engages with your brand, developing stronger commitment – and monetisation opportunities – over time

Scale with a robust brand marketing strategy: incorporating – situational analysis, objectives, marcomms strategy and campaign plan, operational plan, investment plan and ROI measurement plan.

Get the most from MPG Academy
Enhance your learning experience

Get the most from MPG Academy
Enhance your learning experience

MPG Tribe – a networking space for MPG Academy customers

MPG Academy users get exclusive access to MPG Tribe, a networking space for discussion of best practice in B2B community marketing. Join fellow course-mates in a private group and continue the discussion around your chosen topic. Then jump into open groups with other Academy participants and connect with like-minded marketers. Share ideas, discuss training topics or just have a chat!

1-on-1 personalised Q&A call – get direct access to an MPG tutor

Get tailored, in-depth knowledge and support in a 1.5 hour Q&A call with an MPG expert. Ask follow-up questions on course content and get feedback on how to improve your marketing. Only for GURU pass holders – available once bookings open.

MPG’s Event Marketing Compendium

A comprehensive and unique 140 page guide covering all aspects of marketing virtual, hybrid and in-person B2B events – including attracting and converting attendees, as well as attracting new event sponsors.

Available at a 60% discount to MPG Academy course attendees – to buy as an add-on to any training course purchase. More information to follow when MPG Academy bookings open.

If you’d like to buy this Compendium stand-alone, please email info@mpg.biz.

Download the MPG Academy Prospectus
to find out more about course packages & pricing

DOWNLOAD PROSPECTUS
  • China Britain Business Council
  • LIA
  • The Bookseller
  • ICE
  • British Property Federation
  • Thompson Reuters Foundation
  • CIOT
  • ALFI
  • Ascential
  • BauerMedia
  • BioMarketInsights
  • CoreyLanePartners
  • CrowdCentric
  • FTLive
  • IKN Italy
  • Informa
  • InfroProDigital
  • PEI
  • TMTFinance
  • Leigh Gilmore, General Manager, Live Journalism, The Wall Street Journal

    “MPG did a great job of creating and delivering a bespoke training course for our content and marketing teams in the events business I headed up in my previous role. The customisation of the course materials and the engaging way in which the training was delivered really made an impact. I would recommend MPG if you’re looking to inject the latest knowledge, energy and inspiration in to your marketing efforts!

    Leigh Gilmore, General Manager, Live Journalism, The Wall Street Journal

  • Alex Williamson, Co-Founder & CEO, Bio Market Insights

    MPG has done a great job introducing and embedding better digital and data-led marketing practices in to our business, meaning we can now target and engage our audience much more effectively. We really like MPG’s transparent and ROI-focused approach. Their regular analysis and intelligence reporting on marketing activity and performance is quite unique and has delivered a lot of value to our business. They are experts in their field. We have no hesitation in recommending MPG as a safe pair of hands.”

    Alex Williamson, Co-Founder & CEO, Bio Market Insights

  • Irene Schultz-Gerstein, Senior Events Manager, ALFI

    “We found the marketing training MPG provided for ALFI very valuable. Our team gained new knowledge and skills about the latest content-led and digital marketing strategies and techniques – essential for communicating with our international audience of senior business executives. Helen and her team are very competent and it was a pleasure and very motivating to work with all of them.”

    Irene Schultz-Gerstein, Senior Events Manager, ALFI

  • Claire Urry, Executive Director, China-Britain Business Council

    “MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This training helped us formulate our membership growth strategy and gave us some very useful, practical guidance on improving our digital marketing and sales tactics.”

    Claire Urry, Executive Director, China-Britain Business Council

  • Chris Lester, Event Director, Bauer Media

    “The inhouse training, consultancy and outsourced marketing MPG has delivered for Bauer over the past few years has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!”

    Chris Lester, Event Director, Bauer Media

  • Vivian Linecar, Head of Marketing, Haymarket Media Group

    “I attended an MPG training course in my previous Head of Marketing role and I found it very valuable indeed. The MPG team’s knowledge in digital and data-led marketing is second to none.”

    Vivian Linecar, Head of Marketing, Haymarket Media Group

  • Nigel Roby, CEO, The Bookseller

    “I was hugely impressed by the training and consultancy MPG delivered to help us shape our subscriptions and events marketing strategy and campaigns. The work they did has become embedded in our way of doing things. I have no doubt that we will work with MPG again.”

    Nigel Roby, CEO, The Bookseller

  •  Colette Leong-Son, Managing Director, Events, Infopro Digital

    “Over the past two years MPG has delivered some excellent training courses for Infopro Digital’s marketers. The practical techniques and tools MPG shared have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!”

     Colette Leong-Son, Managing Director, Events, Infopro Digital

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