Open Courses

Online interactive masterclasses
Delivered by expert practitioners in B2B community marketing
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The only B2B event, subscriptions and membership marketing training initiative tapping into real-world, practical skills and knowledge

Join fellow marketers from around the world for online, interactive lessons on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

What’s included in your pass?

  • 3 hour online training course
  • Digital Course Pack
  • Access to training replay (12 months)
  • Membership of MPG Tribe, including a course-only group chat (3 months)
  • Max. of 8 attendees per course for optimal interactivity
  • 1.5 hour personalised Q&A call with an MPG expert Only for GURU passholders

MPG Academy’s Upcoming Online Courses

B2B Community Building

Engage. Monetise. Scale. Masterclass

18 November 2020 | Online Course
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From£395+VAT

Earlybird expires in

From£595+VAT

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High Value Subscriptions

Attracting New Subscribers Masterclass

21 October 2020 | Online Course
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From£395+VAT

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From£595+VAT

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Paid-for Memberships

Attracting New Members Masterclass

4 November 2020 | Online Course
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From£395+VAT

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From£595+VAT

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Course Series: Virtual B2B Events

B2B Events

Sponsor Acquisition Masterclass

11 November 2020 | Online Course
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From£495+VAT

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From£695+VAT

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B2B Events

Audience Acquisition Masterclass

14 October 2020 | Online Course
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From£395+VAT

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From£595+VAT

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B2B Events

Digital Marketing Intensive Course

28 October 2020 | Online Course
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From£395+VAT

Earlybird expires in

From£595+VAT

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Want to join a course as a group?

If you need to have 4+ people in your team trained, please get in touch so that we can make sure you get the most out of MPG Academy.

GET IN TOUCH

The MPG Event Marketing Compendium – the ultimate guide to success in 2020

Available at a 60% discount for MPG Academy open course participants – when purchased with an MPG Academy course. From strategic campaign planning to social media tactics, as well as specific guidance for virtual and hybrid events – get the guide to success in 2020.

£398 +VAT WHEN PURCHASED WITH AN MPG ACADEMY COURSE
Or buy Stand Alone for £995 +VAT

Get the most from MPG Academy
Enhance your learning experience

Get the most from MPG Academy
Enhance your learning experience

MPG Tribe – a networking space for MPG Academy customers

MPG Academy users get exclusive access to MPG Tribe, a networking space for discussion of best practice in B2B community marketing. Join fellow course-mates in a private group and continue the discussion around your chosen topic. Then jump into open groups with other Academy participants and connect with like-minded marketers. Share ideas, discuss training topics or just have a chat!

1-on-1 personalised Q&A call – get direct access to an MPG tutor

Get tailored, in-depth knowledge and support in a 1.5 hour Q&A call with an MPG expert. Ask follow-up questions on course content and get feedback on how to improve your marketing. Only for GURU pass holders.

Download the prospectus to see
what else MPG Academy has to offer

DOWNLOAD PROSPECTUS

Trusted by leading organisations & brands

  • China Britain Business Council
  • LIA
  • The Bookseller
  • ICE
  • British Property Federation
  • Thompson Reuters Foundation
  • CIOT
  • ALFI
  • Ascential
  • BauerMedia
  • BioMarketInsights
  • CoreyLanePartners
  • CrowdCentric
  • FTLive
  • IKN Italy
  • Informa
  • InfroProDigital
  • PEI
  • TMTFinance
  • Claire Urry, Executive Director, China-Britain Business Council

    “MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This training helped us formulate our membership growth strategy and gave us some very useful, practical guidance on improving our digital marketing and sales tactics.”

    Claire Urry, Executive Director, China-Britain Business Council

  • Leigh Gilmore, General Manager, Live Journalism, The Wall Street Journal

    “MPG did a great job of creating and delivering a bespoke training course for our content and marketing teams in the events business I headed up in my previous role. The customisation of the course materials and the engaging way in which the training was delivered really made an impact. I would recommend MPG if you’re looking to inject the latest knowledge, energy and inspiration in to your marketing efforts!

    Leigh Gilmore, General Manager, Live Journalism, The Wall Street Journal

  •  Colette Leong-Son, Managing Director, Events, Infopro Digital

    “Over the past two years MPG has delivered some excellent training courses for Infopro Digital’s marketers. The practical techniques and tools MPG shared have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!”

     Colette Leong-Son, Managing Director, Events, Infopro Digital

  • Irene Schultz-Gerstein, Senior Events Manager, ALFI

    “We found the marketing training MPG provided for ALFI very valuable. Our team gained new knowledge and skills about the latest content-led and digital marketing strategies and techniques – essential for communicating with our international audience of senior business executives. Helen and her team are very competent and it was a pleasure and very motivating to work with all of them.”

    Irene Schultz-Gerstein, Senior Events Manager, ALFI

  • Nigel Roby, CEO, The Bookseller

    “I was hugely impressed by the training and consultancy MPG delivered to help us shape our subscriptions and events marketing strategy and campaigns. The work they did has become embedded in our way of doing things. I have no doubt that we will work with MPG again.”

    Nigel Roby, CEO, The Bookseller

  • Vivian Linecar, Head of Marketing, Haymarket Media Group

    “I attended an MPG training course in my previous Head of Marketing role and I found it very valuable indeed. The MPG team’s knowledge in digital and data-led marketing is second to none.”

    Vivian Linecar, Head of Marketing, Haymarket Media Group

  • Chris Lester, Event Director, Bauer Media

    “The inhouse training, consultancy and outsourced marketing MPG has delivered for Bauer over the past few years has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!”

    Chris Lester, Event Director, Bauer Media

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DOWNLOAD: MPG’s Event Marketing Compendium

£995 plus VAT
Total £1,194.00INCL. VAT
1 items £1,194.00 VIEW BASKET
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