Alex Martinez

Recent Posts by Alex Martinez

Modern CEOs know that today’s marketing is driven by data and insight

This week’s guest blogger is Alex Martinez. Alex is CEO and co-founder of Procurement Leaders, an award winning global membership community serving senior procurement and supply chain executives from major worldwide corporations.

The marketing function, ironically, hasn’t always been the best at marketing itself. Many CEOs still harbour significant doubts over what they get back from their marketing spend. (more…)

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