Heather Whitman

Recent Posts by Heather Whitman

Email Marketing Performance Benchmarks for Conferences and Exhibitions

We have a dizzying array of channels and tools available to today’s B2B event marketers, and the humble email is still one of the most effective. Deployed smartly, email marketing remains critically important when marketing events.

GDPR means event marketers are likely to be sending fewer emails to data subjects in the EU than they did previously, so it is even more important than ever that campaigns are designed for complete relevance, maximum impact and constantly measured against the industry benchmarks.

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