Ros Oxley

Recent Posts by Ros Oxley

How to Create an Excellent Content Programme to Grow your B2B Event

Over the past 18 months, I’ve worked with a number of excellent exhibition and tradeshow organisers who understand that having exceptional content at the heart of their events is a key part of a winning formula for growth.

While usually willing to invest in this area, they are often unsure of how to get the best return from this investment – with many reporting that the content they added to their events has not had the hoped-for impact on visitor quality, visitor numbers and overall revenue growth. (more…)

Copyright © 2019 MPG | Marketing Pro Group (Marketing Pro Limited) - Your B2B Event Marketing Partners. Registered in England - 06975094. | Privacy Policy