An essential new tool for our community? How new messaging app Guild could shake-up B2B events.
WhatsApp works fine as a consumer messaging app but I don’t think is fit for purpose for professional use cases.
Event marketing is being transformed.
Organisations are becoming more customer-focused, and attention is shifting from outbound to inbound strategies amid changing customer expectations and rapidly downsized databases due to GDPR. In this new era, where marketers have more data, technology and influence at their fingertips than ever before, the strategic impact and responsibilities they hold within organisations is growing exponentially.
It is up to marketers to ensure all stakeholders understand just how important best-practice marketing is to the future success of a business, and to build the most efficient and skilled marketing functions to deliver on this potential.
MPG’s round-table, held on 9th November 2018, brought together some of the UK’s most influential B2B event marketing leaders to discuss the key challenges involved in building a high performance event marketing team.
MPG have put together an overview of the key points from the discussion, providing valuable insight into the following areas:
MPG runs a series of events dedicated to marketing leaders. These gatherings enable discussion and the sharing of ideas around the most important challenges and opportunities in event marketing today, as well as important trends impacting the future of event marketing.
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