MPG’s Event Marketing
Compendium

Equipping marketers with tested strategies and
tactics from the leaders in B2B event marketing

Designed to give B2B conference and exhibition marketers guidance in all areas of successful B2B event marketing, covering virtual, hybrid and in-person events.

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Become a Master of Event Marketing

Written by MPG’s expert practitioners, access a complete guide giving you knowledge in delegate and sponsorship marketing across virtual, hybrid and in-person events

Run High Performing Marketing Campaigns

Understand the biggest drivers of success, how to build campaigns and learn what you should be measuring to make data-led decisions

Upskill Your Whole Marketing Team

A guide that the whole team benefits from, whether you are a digital marketer, marketing strategist or focused on data and analytics

Included in the comprehensive guide:

  • 1. Marketing Strategy
  • 2. Project Management
  • 3. Measurement and Reporting
  • 4. Branding and Messaging
  • 5. Audience Development
  • 6. Data
  • 7. Lead Generation and Funnel
  • 8. Marketing Automation
  • 9. Email Marketing
  • 10. Website
  • 11. Content Marketing
  • 12. Conversion Marketing
  • 13. Delegate Sales
  • 14. Account-based Marketing
  • 15. Advocacy Marketing
  • 16. PPC
  • 17. Social Media
  • 18. Direct Mail

Access a free 9-page extract of the Compendium.

Access the comprehensive and unique 80+ page Compendium as a stand-alone purchase.

£995 plus VAT

Available at a 60% discount for MPG Academy Open Course participants - when purchased with an MPG Academy Course.

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