Home/ Academy/ Masterclasses/ B2B Event Advocacy/Referral Marketing Training

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Learn how to turn your loyal customers into advocates

Introduction to advocacy/referral marketing:

  • Understand why advocacy/referral marketing is important for B2B event businesses
  • Discover the types of referral marketing programs
  • Explore the benefits of advocacy marketing

Building an advocacy/referral marketing program:

  • Understand how to set referral marketing goals and objectives
  • Discover ways to identify different types of referral sources
  • Learn how to create an advocacy/referral program plan

Turning Customers into Advocates:

  • Learn how to identify potential advocates
  • Get a comprehensive understanding of the techniques used for nurturing customer relationships
  • Discover effective strategies for turning customers into advocates

  • Uncover effective ways to amplify your advocates’ voices and increase brand awareness

Measuring and optimising your advocacy and referral marketing performance:

  • Discover how to track and measure the success of your referral marketing efforts.

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Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!
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  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

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