27 January 2021 | 3 HOURS
14:30 GMT | 09:30 am EDT | 06:30 am PDT
3 HOURS

Learn MPG’s high performance digital marketing techniques for B2B events

Create a high performance event website:

  • Composition of a high performance event website: structure, content, navigation, copy and design
  • Optimise the customer journey: optimise the experience for every web visitor for better conversion rates to registrations and leads
  • Evaluate website performance: the most important metrics to track and analyse regularly for best results
  • Event website platforms: options available and how to choose the best event website platform for your requirements

SEO – how to optimise your website for search engines:

  • Understand SEO: the core components of SEO and why they matter for attracting a high quality event audience
  • Achieve strong SEO performance: what you need to do to rank higher for queries your target audience are searching
  • SEO tools and techniques: specific tools and techniques to deploy for ongoing SEO

Use Pay-Per-Click (PPC) to attract event attendees:

  • The importance of PPC for event marketing: why PPC is an essential channel for attracting the right audience to your events
  • How to use PPC for events: the channels and campaign types that work well and the best approach to take for each one
  • Creating a PPC strategy: using a ‘funnel’ approach to get all your PPC channels working optimally together
  • Achieving strong results and what ‘good’ looks like: the most important metrics to track and analyse regularly for best return on investment for your PPC spend

How best to use social media:

  • The importance of social media for event marketing: why social media is more important than ever for attracting the right audience to your events
  • Best use of various social media channels: how to approach each channel for best results
  • Types of content: the best post content types to use, plus when and how to use content in the best way to attract and engage your event audience
  • Measuring the impact of social media: track and analyse the metrics that matter for strong event marketing

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Your Trainers

Helen Coetzee

Helen Coetzee
Co-Founder & CEO

Dominic Bird

Dominic Bird
Senior Inbound Marketer

What's included?

  • 3 hour online training course
  • Digital Course Pack
  • Access to training replay (12 months)
  • Max. of 8 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an expert trainer (ONLY FOR GURU PASS HOLDERS)

Next Course: 27 January 2021 | 3 HOURS
14:30 GMT | 09:30 am EDT | 06:30 am PDT

From £395 + VAT

Get the prospectus

Find out how you can gain essential marketing skills and improve your marketing performance for B2B communities, memberships, subscriptions and events.

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Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.
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Chris Lester Head of Events Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

Trusted by leading organisations & brands

  • InfroProDigital
  • China Britain Business Council
  • LIA
  • The Bookseller
  • ICE
  • British Property Federation
  • Thompson Reuters Foundation
  • CIOT
  • ALFI
  • BauerMedia

Get the prospectus

The MPG Academy prospectus includes the information you need to decide on the right marketing training solution for you and your team.

Find out more

Would you like to speak to an MPG representative about the training that would be best for you and your team? We’d be happy to have a chat!

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