We deliver marketing strategies, operations, campaigns and training for community-focused B2B brands, media owners, event organisers and professional associations.
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EXPLORE:
MPG CAN HELP WITH YOUR:
→ DELEGATE ACQUISITION → SPEX LEAD GENERATION → VISITOR PROMOTION → EXHIBITOR PROMOTION → MARKETING OPERATIONS → MEMBERSHIP MARKETING
Marketing is both science and art. The science comes first – with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.
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EXPLORE SOME OF MPG’S SPECIALIST MARKETING OPERATIONS SERVICES:
→ EVENT TEAM TRAINING
Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.
→ SMALL GROUP TRAINING
Highly focussed sessions designed to address specific marketing challenges or upskill 3 – 5 people on key areas of development.
→ 121 TRAINING
Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.
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SPECIALIST TRAINING
Get free access to MPG’s thought leadership & shared insights on digital and data-driven marketing for B2B communities – subscribe to receive updates on our blogs, events and resources.
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Build strong, relevant and consistent messaging - focused on your audience personas and your value proposition's USP(s) and benefits.
COURSE AVAILABLE UPON REQUEST | | |
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MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.
Mike Hepburn Managing Director FT Forums and Board Director Programme
We thoroughly enjoyed working with MPG to develop a marketing messaging strategy. They helped us analyse our customer personas, and develop an ‘on brand’ copywriting style that suits our specific audience. Our whole team is now aligned around the messaging we’re using in all our sales and marketing.
Claire Urry Executive Director China-Britain Business Council
MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.
Chris Lester Event Director Bauer Media
The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!
Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)
The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.
Tania Marshall Global Marketing Director FT Live - The Financial Times
The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.
Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.
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