B2B Marketing Messaging Training

Build strong, relevant and consistent messaging - focused on your audience personas and your value proposition's USP(s) and benefits.

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Learn how to to create and deploy strong, on-point, impactful messaging

Knowing & Reaching your Audience

Map your target market: analyse your market and identify key gaps in your reach and database
Creating meaningful target market segments: segment your market based on their demographic/firmographic profile, needs and motivations
Audience development: grow your database for focussed and targeted messaging

Messaging Strategy Development

Messaging key concepts: discover the key concepts that create the foundations to good messaging strategy development
Define USPs: identify what makes your offering unique and why it’s valuable to your target audience.
Identify key customer benefits: define what your audience cares about most and focus your marketing messaging and content on addressing the customer problem(s) being solved by your product
Develop a messaging strategy: craft benefit-led messaging that shows prospects what they’re missing out on, and what they can gain from buying your product

Writing & Designing for Impact

Copywriting: create impactful, user-friendly copy for your key marketing channels
Blending copy & design: understand how design and copy work in unison to create messaging that attracts, engages and converts

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Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Mike Hepburn Managing Director FT Forums and Board Director Programme

We thoroughly enjoyed working with MPG to develop a marketing messaging strategy. They helped us analyse our customer personas, and develop an ‘on brand’ copywriting style that suits our specific audience. Our whole team is now aligned around the messaging we’re using in all our sales and marketing.

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Chris Lester Event Director Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.