24 February 2021 | 3 HOURS
14:30 GMT | 09:30 am EST | 06:30 am PST

Learn MPG’s strategic approach to member retention and acquisition

Identify your ideal and highest value members:

  • Map your target market: analyse your market and identify key gaps in your database
  • Develop personas: build a picture of your members within key groups to provide direction for your marketing efforts

Analyse your value proposition:

  • Define USPs: identify what makes your membership offering unique and why it’s valuable to your target audience of existing and prospective members
  • Identify key member benefits: define what your members care about most and how you can focus your marketing messaging and content on addressing the problems you are solving for your members

Communicate effectively to grow your membership base:

  • Develop a messaging strategy: craft an approach to messaging that shows prospective members what they’re missing out on and keeps existing members engaged and committed
  • Build a multi-channel marketing plan: identify, deploy, measure and improve the marketing channels that are best suited to your brand and audience. Retain more existing members and generate more leads for new members
  • Deploy great content: understand how to leverage content marketing as a key component of your membership marketing

Build your marketing funnel:

  • Top of funnel: build awareness of your organisation/brand and membership offering; drive relevant traffic to your website
  • Middle of funnel: generate marketing-qualified leads (MQLs) of potential new members
  • Bottom of funnel: nurture and convert MQLs
  • Weave in content: why content marketing is so important and how to use it at all stages of your membership marketing funnel

Measure membership marketing performance:

  • Set KPIs and track performance against these: what is possible to measure; how to use practical, meaningful member retention, upsell and acquisition marketing measurement
  • Analyse and act on membership marketing results: turn analytics and data into valuable intelligence for marketing decision-making and to drive even better membership marketing performance

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Your Trainers

Helen Coetzee

Helen Coetzee
Co-Founder & CEO

Dominic Bird

Dominic Bird
Senior Inbound Marketer

What's included?

  • 3 hour online training course
  • Digital Course Pack
  • Access to training replay (12 months)
  • Max. of 8 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an expert trainer (ONLY FOR GURU PASS HOLDERS)

Next Course: 24 February 2021 | 3 HOURS
14:30 GMT | 09:30 am EST | 06:30 am PST

From £295 + VAT

Get the prospectus

Find out how you can gain essential marketing skills and improve your marketing performance for B2B communities, memberships, subscriptions and events.

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Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.
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 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

Chris Lester Head of Events Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Trusted by leading organisations & brands

  • InfroProDigital
  • China Britain Business Council
  • LIA
  • The Bookseller
  • ICE
  • British Property Federation
  • Thompson Reuters Foundation
  • CIOT
  • ALFI
  • BauerMedia

Get the prospectus

The MPG Academy prospectus includes the information you need to decide on the right marketing training solution for you and your team.

Find out more

Would you like to speak to an MPG representative about the training that would be best for you and your team? We’d be happy to have a chat!

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