10 February 2021 | 3 HOURS
14:30 GMT | 09:30 am EDT | 06:30 am PDT

Learn MPG’s winning commercial marketing methodology

Analyse your commercial opportunity

  • Create a market map: define your commercial target market in terms of needs and demographics
  • Identify groups for targeting: ensure you target the companies most likely to become sponsor/clients and key individuals in decision-making units (DMUs) within target companies

Create a commercial marketing strategy:

  • Set objectives and KPIs: use SMARTER marketing objectives and joined up marketing and sales KPIs to ensure strong visibility of marketing ROI and performance
  • Develop strong, aligned marketing and sales messaging: focus on what makes your offering unique and valuable for sponsors/clients
  • Lead generation and nurturing: learn how to create and execute a lead generation programme to find new sponsors/clients

Execute impactful commercial marketing communications:

  • Website: ensure your website achieves your commercial marketing objectives without compromising the core audience experience
  • Email: content, frequency and segmentation for best results
  • PPC: channels and campaigns that work best for commercial marketing
  • Social: use a variety of social channels and techniques to support strong commercial marketing performance
  • Automation: build automation into your commercial marketing and sales machine for efficiency and impact

Measuring success of commercial marketing:

  • Track performance against KPIs: what is possible to measure and how to use practical, meaningful commercial marketing measurement
  • Analyse and act on commercial marketing results: turn analytics and data into valuable intelligence for commercial marketing decision-making

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Your Trainers

Helen Coetzee

Helen Coetzee
Co-Founder & CEO

Dominic Bird

Dominic Bird
Senior Inbound Marketer

What's included?

  • 3 hour online training course
  • Digital Course Pack
  • Access to training replay (12 months)
  • Max. of 8 attendees per course for optimal interactivity
  • 90 minute private, personalised consultation with an expert trainer (ONLY FOR GURU PASS HOLDERS)

Next Course: 10 February 2021 | 3 HOURS
14:30 GMT | 09:30 am EDT | 06:30 am PDT

From £295 + VAT

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Find out how you can gain essential marketing skills and improve your marketing performance for B2B communities, memberships, subscriptions and events.

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Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.
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Chris Lester Head of Events Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

Trusted by leading organisations & brands

  • InfroProDigital
  • China Britain Business Council
  • LIA
  • The Bookseller
  • ICE
  • British Property Federation
  • Thompson Reuters Foundation
  • CIOT
  • ALFI
  • BauerMedia

Get the prospectus

The MPG Academy prospectus includes the information you need to decide on the right marketing training solution for you and your team.

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