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Learn how to create and deploy effective content marketing

Introduction to content marketing

  • Get a comprehensive overview of B2B event content marketing and its benefits
  • Understand the difference between B2C and B2B content marketing
  • Learn how content marketing can drive B2B event ROI

Developing a content marketing strategy

  • Understand the importance of developing a content marketing strategy
  • Learn how to research target audience and develop buyer personas
  • Discover how to create a content marketing plan

Creating compelling content

  • Learn how to create different types of B2B event content
  • Understand the importance of storytelling in content creation
  • Create engaging content that resonates with target audiences

Distributing and measuring your content

  • Get a comprehensive overview of content distribution channels and create a strategy for each channel to amplify your content
  • Understand how to measure content marketing success
  • Learn how to optimize and improve your B2B event content marketing strategy for future events

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Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

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