Home/ Academy/ Masterclasses/ B2B Event Copywriting Training

COURSE AVAILABLE UPON REQUEST |
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Learn how to create and deploy strong, impactful copy

Fundamentals of copywriting:

  • Learn how to use persuasive writing techniques effectively
  • Understand the basics of creating engaging copy for B2B events
  • Discover how to write clear and concise copy that resonates with your audience
  • Understand how copy is used throughout the marketing funnel

Creating compelling copy for your audience

  • Learn how to define USPs & benefits for compelling messaging
  • Understand how to blend copy and design for maximum impact
  • Understand how to use storytelling along a campaign timeline and other techniques to boost conversions
  • Learn how AI can be used to enhance your copywriting and editing
  • Get a comprehensive overview of writing effectively for your key marketing channels

Measurement and optimisation

  • Get a comprehensive overview of how to measure the success of copywriting initiatives
  • Learn how to analyse customer data to optimise your copywriting
  • Understand best practices for ongoing copywriting improvement and refinement

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Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Mike Hepburn Managing Director FT Forums and Board Director Programme

We thoroughly enjoyed working with MPG to develop a marketing messaging strategy. They helped us analyse our customer personas, and develop an ‘on brand’ copywriting style that suits our specific audience. Our whole team is now aligned around the messaging we’re using in all our sales and marketing.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

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