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Learn how to create effective email marketing campaigns that engage and convert

Event email marketing fundamentals:

  • Get a comprehensive overview of email marketing for events
  • Understand the benefits of using email marketing for event promotion
  • Learn how to develop an email marketing strategy to maximise results

Creating effective email campaigns:

  • Discover best practices for email design and formatting
  • Understand how to optimise emails for mobile devices
  • Learn how to write compelling subject lines and headlines to increase open rates and craft calls to action that drive website traffic

Advanced techniques for engaging targeted audiences:

  • Learn how to segment email lists for targeted messaging
  • Discover personalisation tactics to drive engagement
  • Understand how to implement automation and other advanced techniques

Measuring and optimising email campaign performance:

  • Learn key performance indicators for measuring email campaign success
  • Understand how to interpret campaign data to optimise future campaigns
  • Discover how to continuously test and refine email campaigns

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Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Robert Stead Managing Director and Co-Founder Sense Media Group

Working closely with MPG’s martech experts, we were able to optimise our HubSpot setup so that we can now do smarter segmentation and more targeted, personalised marketing. Working with MPG is always a pleasure!

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

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