| |

Learn MPG’s approach to high-performing websites for B2B event marketing

Conversion rate optimisation (CRO)/User experience (UX)/Customer journey:

  • Understand the composition of an optimal customer journey: structure, content, navigation, copy, and design
  • Learn how to optimise landing pages for higher conversion rates of registrations and leads

Search engine optimisation (SEO):

  • Understand the core components of SEO and why they matter for attracting a high-quality event audience
  • Learn how to achieve strong SEO performance and what you need to do to rank higher for what your target audience is searching for
  • Discover the specific tools and techniques you need to deploy for ongoing SEO

Monitoring and measuring website performance:

  • Learn how to evaluate your website performance, including the most important metrics to track and analyse regularly for the best results
  • Understand how to transform the reporting numbers into actionable insights
  • Discover how to effectively track conversions and how to implement testing and maintenance


Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Julian Turner Chief Executive Healthcare Business International

MPG built a great marketing website for HBI that integrates our membership and flagship event. We’re very pleased with the design and functionality, the automated data flow between our website and other systems, and the user-friendly CMS. Team MPG has also set up analytics to give us good visibility of the performance of our website and our other marketing channels.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

Receive MPG Insights


    Receive MPG insights from MPG's team and community

    Get email notifications from MPG about new blogs, webinars, training opportunities and other resources in B2B marketing focused on communities, memberships, subscriptions and events.