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Learn how to optimise, grow and maintain your database for event marketing success

Examine your target audience and construct a robust database:

  • Get a comprehensive understanding of building your audience profile: identifying and targeting high-priority audience segments
  • Learn how to develop a strong database strategy: systematising, growing, and maintaining your event marketing database

Understand the data lifecycle:

  • Learn about data processes to support your marketing campaigns at each stage of the data lifecycle
  • Gain a thorough understanding of data collection, all the way to retiring/cleaning data that is no longer needed

Create a data growth plan:

  • Learn how to use inbound and outbound marketing methods to grow your database
  • Understand how to analyse your database to ensure that you have the right volume, and the right information about your contacts to run effective marketing campaigns

Measure the performance of your marketing database:

  • Learn how to monitor the effectiveness of your data growth projects
  • Understand how to transform the reporting numbers into actionable insights


Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Robert Stead Managing Director and Co-Founder Sense Media Group

Team MPG did a great job in analysing our marketing database, and helping us develop a strategy to add relevant new contacts to our data set. They continue to work as part of our team to support the ongoing growth of our marketing database – and our business.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

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