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Learn how to measure and interpret marketing metrics for optimised campaign performance

Marketing metrics and analytics:

  • Get a comprehensive overview of the core concepts and role of analytics and tracking
  • Learn how to evaluate your website performance, including the most important metrics to track and analyse regularly for the best results
  • Understand how to transform the reporting numbers into actionable insights
  • Discover how to effectively track conversions and how to implement testing and maintenance

Understanding Google Marketing tools:

  • Get an introduction to GA4 and learn how to get the most from your reports
  • Explore Google Tag Manager and how to integrate it into your analytics & tracking tool kit
  • Discover the limitations and technical factors behind web analytics – what’s possible and what’s not

Go beyond the data with the “What, So What, Now What?” framework:

  • Gain an understanding of the “What” as you learn about the different types of data that can be collected, how to collect it, and how to store it
  • Get to grips with the “So What” and learn how to analyse your data to identify trends and patterns
  • Learn how to take action by using the insights gained from the data to make decisions and optimise your marketing


Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Jenny Fazakerley Head of FT Board Director Programme UK Financial Times

MPG developed some valuable analytics dashboards that give us constant visibility of how our website and other marketing channels are performing. This means our senior stakeholders can easily understand how various marketing initiatives are performing, and then make good decisions to get the most out of our marketing investments. We recommend working with MPG’s analytics and marketing experts!

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

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