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Learn to develop and implement a successful paid media marketing plan

Understand the basics:

  • Gain a comprehensive understanding of PPC advertising, including its benefits and limitations.
  • Learn about the common terminology and metrics used in PPC advertising, including ad formats, ad copy guidelines, and targeting options.
  • Explore the different types of campaigns, bidding strategies, and budgeting options available in PPC advertising.

Keyword Research and Ad Copywriting:

  • Learn how to conduct effective keyword research to identify the most relevant and profitable keywords for your campaigns.
  • Discover techniques for creating compelling ad copy that resonates with your target audience and encourages clicks.
  • Understand the importance of measuring results to optimize ad copy for better performance.

Campaign management:

  • Learn how to set up and manage PPC campaigns, including choosing the right campaign types and targeting options.
  • Understand how to optimize bidding and budget management to maximize ROI and minimize cost.
  • Learn how to monitor campaign performance and make adjustments to improve performance and achieve marketing goals.

Measuring the success of PPC/paid media:

  • Gain knowledge of PPC analytics tools and measuring performance metrics.
  • Learn how to use data to make informed decisions and optimize campaigns for better results.
  • Discover how to report on campaign performance and communicate results to stakeholders.


Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Roy Maybury Head of Global Product Marketing - Events & Memberships PEI Alternative Insight

MPG have taken our PPC to another level with their strategic approach and excellent customer service. PPC is an important area of investment for us as we expand our global reach and launch new products. We’re very pleased to have Team MPG on board and recommend them highly as a safe pair of hands.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Event Team Training

Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

Small Group Training

Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

121 Training

Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.

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