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Learn how to conduct effective target market analysis and develop accurate buyer personas

Introduction to Target Market Analysis:

  • Get a comprehensive overview of what target market analysis is
  • Understand why target market analysis is important for B2B businesses
  • Discover the steps involved in conducting target market analysis

Understanding Your Target Audience:

  • Learn how to identify and define your target audience
  • Get techniques for conducting market research and gathering customer insights
  • Understand how to create customer segments based on demographics, behaviors, and preferences

Developing Personas for Your Target Audience:

  • Learn what buyer personas are
  • Understand how to create accurate and effective personas
  • Discover techniques for using personas to inform marketing strategies

Implementing Your Target Market Analysis and Personas:

  • Learn how to integrate personas into your marketing and sales strategies
  • Understand how to use personas to inform content creation and distribution
  • Get a comprehensive understanding of how to leverage personas to enhance customer experiences

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Your Trainers

MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.

Mike Hepburn Managing Director FT Forums and Board Director Programme

We thoroughly enjoyed working with MPG to develop a marketing messaging strategy. They helped us analyse our customer personas, and develop an ‘on brand’ copywriting style that suits our specific audience. Our whole team is now aligned around the messaging we’re using in all our sales and marketing.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

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Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.

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Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.

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