We deliver marketing strategies, operations, campaigns and training for community-focused B2B brands, media owners, event organisers and professional associations.
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Marketing is both science and art. The science comes first - with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.
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Get training for your whole event team from marketing to production and spex and gain an understanding of essential event marketing concepts.
Highly focussed sessions designed to address specific marketing challenges or upskill 3 - 5 people on key areas of development.
Personalised training programmes designed to help all roles and levels of responsibilities meet their marketing learning objectives.
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SPECIALIST TRAINING
Get free access to MPG's thought leadership & shared insights on digital and data-driven marketing for B2B communities - subscribe to receive updates on our blogs, events and resources.
Understand your target audience and develop personas that accurately reflect their needs and preferences.
COURSE AVAILABLE UPON REQUEST | | |
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MPG Academy trainers are also B2B marketing practitioners whose ‘day job’ it is to deliver strategies, operations and campaigns for a range of B2B conference and exhibition organisations.
Mike Hepburn Managing Director FT Forums and Board Director Programme
We thoroughly enjoyed working with MPG to develop a marketing messaging strategy. They helped us analyse our customer personas, and develop an ‘on brand’ copywriting style that suits our specific audience. Our whole team is now aligned around the messaging we’re using in all our sales and marketing.
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