Marketing is both science and art. The science comes first - with strategic, data-led decisions informing the art of creative and content. Our team combines the two to drive growth.
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MPG's marketers engage, monetise and scale business communities to grow memberships, subscriptions and events. We are dedicated to strategy-led marketing - executed with precision, rigour and the best digital tools. We ensure best practices are applied and marketing ROI is strong and visible. We aim to serve our clients as true partners - collaborating closely with inhouse teams. Your success is our success!
You’ve created a valuable proposition for your customers – as community, events or subscription/membership (or all 3!). Now you need strong marketing to sell more of what you’ve made.
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Do you have a B2B community you need to engage, monetise and scale? MPG can help you develop a strong marketing strategy and then execute well to build a valuable community.
Does your B2B subscription product have strong growth potential? MPG can help you achieve sustainable, repeatable revenue growth with data-led and digitally-enabled marketing.
Do you have a professional membership community you’d like to grow? MPG can help you attract, retain and upsell your members to create strong, repeating membership revenue.
Are B2B conferences or exhibitions an important income generator for your organisation? MPG’s strong audience acquisition and commercial marketing can help you grow your event revenue fast.
Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert marketing practitioners.
MPG was launched in 2014 with a vision to apply world-class, digitally-led and data-driven marketing to community-focused B2B brands.
Our growth has been fuelled by the reputation the MPG team has built as being ‘a safe set of marketing hands’ – consistently delivering strong, measurable results. We now span a variety of sectors and work with clients all over the world to deliver our ‘full service’ offering.
Our clients know they can rely on MPG’s team of marketing strategists, campaign managers, data gurus and digital experts to deliver the required mix of experience and skills in the ‘art and science’ of marketing.
MPG has a globally unique proposition which, along with our consistently strong delivery, has driven solid growth since 2014. We aim to stay at the forefront of B2B community marketing and continue to consistently deliver unique and valuable expertise via marketing strategy consulting, outsourced marketing and marketing training.
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Toby Daniels Founder Social Media Week (acquired by Adweek)
I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!
Chris Lester Head of Events Bauer Media
The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!
Serving your community with the right knowledge and networking opportunities is essential. In particular, we help these types of businesses.
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Building, growing and monetising a B2B community is both an art and a science. But community builders will often focus on the art of sales and creative campaigns and ignore the science of data-led and strategic marketing – resulting in inefficient, mis-directed activity. MPG has the missing piece. Our marketers use robust analysis, digitally-enabled processes and regular measurement to turbo-charge the performance of your marketing campaigns and sales operation.
If you’re aiming to better engage, monetise and scale your community – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.
Please complete the form and include some information it about your community building opportunities, challenges and objectives.
One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your community marketing investment.
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Join fellow marketers from around the world in our digitally delivered, interactive masterclasses – limited to 8 attendees per course. Ask questions, join the discussion and learn even more by connecting with your peers.
With our customised training courses, you can focus on the areas that matter most to you and your goals.
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Find out how you can gain essential marketing skills and improve your marketing performance for B2B communities, memberships, subscriptions and events.
Colette Leong-Son Managing Director, Events Infopro Digital
MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team! Get in touch
Claire Urry Executive Director China-Britain Business Council
MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.
Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)
The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.
Tania Marshall Global Marketing Director FT Live - The Financial Times
The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.
MPG Academy participants can purchase the MPG Event Marketing Compendium, a 80+ page guide to optimal event marketing, written by MPG’s expert practitioners.
Detailing everything from the components of a successful strategy, to the PPC techniques that convert – this guide contains everything you need to know to be an industry-leading B2B event marketer.
Available at a 60% discount upon checkout when purchasing an MPG Academy course.
Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.
