Our purpose

MPG's marketers engage, monetise and scale business communities to grow memberships, subscriptions and events. We are dedicated to strategy-led marketing - executed with precision, rigour and the best digital tools. We ensure best practices are applied and marketing ROI is strong and visible. We aim to serve our clients as true partners - collaborating closely with inhouse teams. Your success is our success!

Your Trusted Event Marketing Partner

We’ll help you accelerate the profitable growth of your events with the marketing strategy, operations, campaigns and training you need. Team MPG’s experts in creative comms, data, tech and analytics are plugged into every project we deliver – so you’ll get the best marketing skills applied to your business.

Event Marketing Skills Training

Gain the practical skills you need to give your marketing ROI a boost. Join MPG Academy and get trained by MPG's expert event marketing practioners.

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Our story

MPG was launched in 2014 with a vision to apply world-class, digitally-led and data-driven marketing to community-focused B2B brands.

Our growth has been fuelled by the reputation the MPG team has built as being ‘a safe set of marketing hands’ – consistently delivering strong, measurable results. We now span a variety of sectors and work with clients all over the world to deliver our ‘full service’ offering.

Our clients know they can rely on MPG’s team of marketing strategists, campaign managers, data gurus and digital experts to deliver the required mix of experience and skills in the ‘art and science’ of marketing.

Where we are going

MPG has a globally unique proposition which, along with our consistently strong delivery, has driven solid growth since 2014. We aim to stay at the forefront of B2B community marketing and continue to consistently deliver unique and valuable expertise via marketing strategy consulting, outsourced marketing and marketing training.

Insights from MPG's team and community

Blog

MPG Newsletter | Summer 2024

Tags: Database development, Digital marketing, Event marketing, Marketing strategy, Marketing technology, Paid advertising

Blog

Mastering PPC for events: marketing leader roundtable discussion – 5 key takeaways

Tags: Digital marketing, Event marketing, Marketing strategy, Marketing technology, Paid advertising

Resource

MPG’s guide to modern sales and marketing integration

Tags: Analytics and intelligence, Community marketing, Database development, Marketing strategy, Marketing technology, Messaging

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Toby Daniels Founder Social Media Week (acquired by Adweek)

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing was very valuable to Social Media Week. MPG were instrumental in helping us build our brand and community online and offline, and their product marketing performance is also very strong. It was great having MPG as part of our team!

Chris Lester Event Director Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Anna Knight VP Licensing Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

Our clients

Serving your community with the right knowledge and networking opportunities is essential.
In particular, we help these types of businesses.

Join the MPG Tribe Finde out more

Why choose MPG for event marketing?

Building, growing and monetising a B2B community is both an art and a science. But community builders will often focus on the art of sales and creative campaigns and ignore the science of data-led and strategic marketing – resulting in inefficient, mis-directed activity. MPG has the missing piece. Our marketers use robust analysis, digitally-enabled processes and regular measurement to turbo-charge the performance of your marketing campaigns and sales operation.

Find out more get in touch

If you’re aiming to better engage, monetise and scale your community – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information it about your community building opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your community marketing investment.

We look forward to having a chat!

Tailored in-house training

Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

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Open Courses

Join fellow marketers from around the world in our digitally delivered, interactive masterclasses – limited to 8 attendees per course. Ask questions, join the discussion and learn even more by connecting with your peers.

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Trusted by leading organisations & brands globally

Why choose MPG Academy for
tailored in-house training?

Events are evolving fast, moving in to digital formats at lightning speed.
moving in to digital formats at lightening speed.
In-person events also offer unique value and will grow again in future and
will grow again in future.
Attracting a strong audience to your events of the right profile and size
the right profile and size
Our team have an unrivalled track record in delivering strong audiences
in delivering strong audiences
Our team have an unrivalled track record in delivering strong audiences
record in delivering strong audiences

see what our training covers

Our Marketing EXPERTISE

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

Explore our
services

Target market analysis and market sizing
Messaging and copywriting
Marketing technology optimisation
Visual branding
Content marketing
Website optimisation
Database optimisation

Marketing performance analytics & reporting
Email marketing
Social media
Advocacy marketing
PPC (pay-per-click)/paid media
Media partnerships
Telesales

find out more

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Giving BACK

Read about MPG’s corporate social responsibility initiatives and the causes we support.

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Mathilde Le Borgne Marketing Director, Licensing Portfolio Informa Markets

The event marketing training MPG Academy delivered for my marketers was very relevant to their day-to-day work. I’m seeing a lot of the learnings being taken on board and used. All the theory was made applicable – which was hugely valuable. Highly recommended.

Tania Marshall Global Marketing Director FT Live - The Financial Times

The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

Andrew Milne Director GSMA

Really insightful and useful course. Helped focus the team on the key aspects of audience acquisition and some invaluable tools to improve our productivity and planning. Thanks to the MPG Academy team!

James Cooper Director App Promotion Summit

Thank you for a brilliant commercial marketing course. I left with lots of practical action points that we will be applying back in the office

Gabriela Cogorno Head of Marketing-Telecom & Tech Delinian

My team of event marketers found the MPG Academy course super helpful! It covered new areas of marketing we had not previously had time to consider. We took away some very useful action points that will definitely make a difference to the performance of our marketing.

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This gave us useful, practical guidance on improving our digital marketing tactics.

Chris Lester Event Director Bauer Media

Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

Get in touch

Get MPG’s Event Marketing Compendium – the ultimate event marketing guide.

MPG Academy participants can purchase the MPG Event Marketing Compendium, a 80+ page guide to optimal event marketing, written by MPG’s expert practitioners.

Detailing everything from the components of a successful strategy, to the PPC techniques that convert – this guide contains everything you need to know to be an industry-leading B2B event marketer.

Available at a 60% discount upon checkout when purchasing an MPG Academy course.

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Our Marketing Expertise

Delivering winning marketing strategies, outsourced marketing, and training to help B2B-community focused organisers engage, monetise, and scale their target markets, audiences, and customer base.

Target market analysis and market sizing
Messaging and copywriting
Marketing technology optimisation
Visual branding
Content marketing
Website optimisation
Database optimisation

Marketing performance analytics & reporting
Email marketing
Social media
Advocacy marketing
PPC (pay-per-click)/paid media
Media partnerships
Telesales

MPG Academy

MASTERCLASSES

Train your team with our interactive courses on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

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Event Audience Acquisition Marketing

Learn the most effective and efficient way to attract the audience you need to your conferences and trade shows.

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Masterclass for event marketers: PPC/Paid Media for conferences and tradeshows

Learn how to improve PPC (pay-per-click)/Paid Media performance in your event marketing campaigns - whether you’re working with an external agency, inhouse specialists or if you’re running campaigns yourself.

Find out more