Our purpose

MPG's marketers engage, monetise and scale business communities to grow memberships, subscriptions and events. We are dedicated to strategy-led marketing - executed with precision, rigour and the best digital tools. We ensure best practices are applied and marketing ROI is strong and visible. We aim to serve our clients as true partners - collaborating closely with inhouse teams. Your success is our success!

Marketing Skills Training

Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert marketing practitioners.

Our story

MPG was launched in 2014 with a vision to apply world-class, digitally-led and data-driven marketing to community-focused B2B brands.

Our growth has been fuelled by the reputation the MPG team has built as being ‘a safe set of marketing hands’ – consistently delivering strong, measurable results. We now span a variety of sectors and work with clients all over the world to deliver our ‘full service’ offering.

Our clients know they can rely on MPG’s team of marketing strategists, campaign managers, data gurus and digital experts to deliver the required mix of experience and skills in the ‘art and science’ of marketing.

Where we are going

MPG has a globally unique proposition which, along with our consistently strong delivery, has driven solid growth since 2014. We aim to stay at the forefront of B2B community marketing and continue to consistently deliver unique and valuable expertise via marketing strategy consulting, outsourced marketing and marketing training.

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    Toby Daniels Founder Social Media Week (acquired by Adweek)

    I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

    Chris Lester Head of Events Bauer Media

    The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

    Anna Knight VP Licensing Informa Markets

    Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

    Our clients

    Serving your community with the right knowledge and networking opportunities is essential.
    In particular, we help these types of businesses.

    • Sense Media
    • Clear Path Analysis
    • Soko Media
    • Strategy Institute
    • Newton Media Group
    • Future Insights Network
    • Questex
    • Procurement Leaders
    • ABTA
    • Arden Media
    • China Britain Business Council
    • LIA
    • The Bookseller
    • ICE
    • British Property Federation
    • Thompson Reuters Foundation
    • CIOT
    • ALFI
    • Ascential
    • BauerMedia
    • BioMarketInsights
    • CoreyLanePartners
    • CrowdCentric
    • Financial Times
    • IKN Italy
    • Informa
    • InfroProDigital
    • PEI
    • TMTFinance
    Join the MPG Tribe Finde out more

    Why choose MPG for event marketing?

    Building, growing and monetising a B2B community is both an art and a science. But community builders will often focus on the art of sales and creative campaigns and ignore the science of data-led and strategic marketing – resulting in inefficient, mis-directed activity. MPG has the missing piece. Our marketers use robust analysis, digitally-enabled processes and regular measurement to turbo-charge the performance of your marketing campaigns and sales operation.

    Find out more get in touch

    If you’re aiming to better engage, monetise and scale your community – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

    Please complete the form and include some information it about your community building opportunities, challenges and objectives.

    One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your community marketing investment.

    We look forward to having a chat!

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      Get email notifications from MPG about new blogs, webinars, training opportunities and other resources in B2B marketing focused on communities, memberships, subscriptions and events.

      Tailored in-house training

      Upskill your whole marketing team with direct access to our trainers. Get training specific to your needs and in a format that suits you best.

      Open Courses

      Join fellow marketers from around the world in our digitally delivered, interactive masterclasses – limited to 8 attendees per course. Ask questions, join the discussion and learn even more by connecting with your peers.

      Trusted by leading organisations & brands globally

      • Ascential
      • Financial Times
      • Informa
      • ALFI
      • InfroProDigital
      • ABTA
      • Procurement Leaders
      • PEI
      • China Britain Business Council
      • BauerMedia
      • Questex
      • Future Insights Network
      • Newton Media Group
      • Strategy Institute
      • Soko Media
      • Clear Path Analysis
      • Arden Media
      • Sense Media
      • CIOT

      Why choose MPG Academy for
      tailored in-house training?

      • Events are evolving fast, moving in to digital formats at lightning speed.
        moving in to digital formats at lightening speed.
      • In-person events also offer unique value and will grow again in future and
        will grow again in future.
      • Attracting a strong audience to your events of the right profile and size
        the right profile and size
      • Our team have an unrivalled track record in delivering strong audiences
        in delivering strong audiences
      • Our team have an unrivalled track record in delivering strong audiences
        record in delivering strong audiences

      see what our training covers

      Specialist topics;
      covered in-depth

      With our customised training courses, you can focus on the areas that matter most to you and your goals.

      Your in-house training
      can cover

      • Branding and design
      • Marketing automation
      • Email marketing
      • PPC (pay-per-click)
      • Social media
      • Content marketing
      • Advocacy marketing
      • Media partnerships
      • ABM (Account Based Marketing)
      • Direct mail
      • Telesales campaign management

      Next Course: |
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      From £ + VAT

      Giving BACK

      Read about MPG’s corporate social responsibility initiatives and the causes we support.

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       Colette Leong-Son Managing Director, Events Infopro Digital

      MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!
      Get in touch

      Chris Lester Head of Events Bauer Media

      The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

      Claire Urry Executive Director China-Britain Business Council

      MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

      Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

      The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

      Tania Marshall Global Marketing Director FT Live - The Financial Times

      The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.

      Get MPG’s Event Marketing Compendium – the ultimate event marketing guide.

      MPG Academy participants can purchase the MPG Event Marketing Compendium, a 80+ page guide to optimal event marketing, written by MPG’s expert practitioners.

      Detailing everything from the components of a successful strategy, to the PPC techniques that convert – this guide contains everything you need to know to be an industry-leading B2B event marketer.

      Available at a 60% discount upon checkout when purchasing an MPG Academy course.

      Our Marketing Expertise

      Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

      MPG Academy

      MASTERCLASSES

      Train your team with our interactive courses on the latest B2B marketing skills, tips and techniques. Curated to deliver the most up-to-date insights, our trainers are active B2B marketers who are delivering results for global brands right now.

      B2B Marketing Messaging Masterclass

      Create and deploy strong, on-point, impactful messaging

      COURSE AVAILABLE UPON REQUEST

      B2B Community Marketing Masterclass

      Marketing to engage, monetise and scale your community

      COURSE AVAILABLE UPON REQUEST

      B2B Member/ Subscriber Acquisition Masterclass

      Marketing to acquire new paying members/subscribers

      COURSE AVAILABLE UPON REQUEST

      B2B Member/ Subscriber Retention Masterclass

      Marketing to retain and upsell members/subscribers

      COURSE AVAILABLE UPON REQUEST

      B2B Event Audience Acquisition Masterclass

      Marketing to deliver a strong audience to your B2B events

      COURSE AVAILABLE UPON REQUEST

      B2B Events: Digital Marketing Masterclass

      Ensure these marketing channels perform well for your B2B events

      COURSE AVAILABLE UPON REQUEST

      Commercial Marketing Masterclass

      Marketing to grow commercial revenue

      COURSE AVAILABLE UPON REQUEST
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      STRAIGHT TO YOUR INBOX

      Get email notifications from MPG about new blogs, webinars, training opportunities and other resources in B2B marketing focused on communities, memberships, subscriptions and events.