Our seasoned marketing strategists will:
- Understand your long-term vision for your community and brand and help you find the path to achieving your ultimate goals.
- Conduct a thorough analysis of your target market and community, value proposition and resources.
- Provide strategic recommendations for achieving your goals in audience development and community engagement.
- Put in place a marketing measurement dashboard and forecasting process – so that you can constantly track engagement, leads and sales.
WHY WORK WITH MPG?
Our digital & data-driven approach will help you engage with your community & deliver for your clients
“MPG helped lay down the foundations and do much of the groundwork to create a new marketing function for us.”
Serving your community with the right knowledge and networking opportunities is essential. Engagement will grow based on value-delivery. Our marketing strategies drive this engagement.
“MPG ask the right questions, examine the data it produces, generate meaningful insight and reveal the opportunities that you wouldn’t otherwise know about. They encapsulate why marketing and business strategy must exist hand in hand."
Digital & Data
A key strength of MPG’s team is combining digital platforms and developing the data flows that enable scale. Our clients find great value in our collaborative approach, strategic experience and practical know-how.
MPG Insights – Marketing Strategies
Event Marketing Strategies to Drive B2B Media Brand Growth
Strategic investment in event marketing is essential for success and growth. Marketing leaders are being held more accountable for the return on this investment, which is important if marketing wishes to move up the organisational value chain.
B2B Events Growth Framework: Six Areas for Strategic Focus
Over the past 12 months, the most popular reads on MPG’s website have been the 9 Strategic Success Factors in Event Marketing blog series by Kirsty Joynson and How successful events can transform a B2B media business – a report based on research conducted with some of the most well-respected leaders from our community of B2B events professionals.
How Successful Events can Transform a B2B Media Business
Most B2B media dabble in events as a complement to their core publishing business, but few really invest in a strategic programme of events. Those that do can unlock significant value. This report investigates the success stories and sets out how a B2B media organisation can use events to transform their business.