A strategic approach to the marketing of your B2B event is essential to deliver a great customer experience and to achieve maximum growth for your business and brand.
Over a short space of time you need to get your audience’s attention, engage and convert them. You need a world-class marketing capability to optimise every touchpoint.
Event marketing technology & automation deliver an excellent ROI and improved marketing & sales performance. Event technology & automation platforms can be your strategic advantage.
We have developed unique event measurement and reporting tools that provide regular updates on event performance – enabling you to make informed, data-led decisions.
As the digital hub for year-round event community engagement, our event websites deliver up-to-date and compelling content to your target audience – attracting and converting inbound web visitors.
Independent full-service event management, specialising in end-to-end event project management and delivery. Tailored solutions for your specific event goals.
For genuine audience engagement, all year-round, it is essential for B2B event marketing to be content-led.
Nearly all marketing is now digital. And specialist skills are needed to do digital really well.
Timely, relevant and personalised automated event marketing emails can be a game changer.
Email marketing is still one of the most important methods to promote your B2B event.
The MPG team has a strong track record in event marketing database strategies, as well as planning and delivering database development for events growth.
Inbound marketing for events is essential for attracting and engaging your B2B event participants.
Strong strategy and expert execution of pay-per-click (PPC) advertising is a very powerful tool for growing events rapidly
Event Remarketing (or Event Retargeting) helps you to reach people who have visited your event website
Search engine optimisation (SEO) is an ongoing process and an essential element of effective event marketing
Social media channels are a critical component of the events marketing media mix and your branding strategy.
We develop and support effective CMS-driven multi conference websites.
There is a definite ‘best practice’ formula for successful event marketing that needs to be learnt.