Event Marketing Analytics & Data (Conferences & Exhibitions)
Well planned and executed event marketing is an investment, not a cost. Ongoing, granular and transparent measurement of marketing performance throughout an event marketing cycle is essential to maximise and prove a return on this investment.
MPG’s unique event marketing measurement and reporting methodology, combined with MPG’s B2B Event Marketing Dashboard tool provides the latest metrics on marketing performance, presented in detailed, yet digestible reports. This gives our clients complete visibility of how all elements of the event marketing mix are performing and enables well-informed, data-led decision making.
MPG’s event marketing measurement and reporting services include:
- Defining the targets and KPIs required for effective decision-making
- Setting up our B2B Event Marketing Dashboard to track performance against these metrics
- Ensuring all systems and processes are set up to capture the relevant marketing metrics to feed in to this Dashboard
- Analysing marketing metrics to produce regular and valuable event marketing reports for the operational team and senior decision-makers
- Providing industry benchmarks for event marketing performance