Event Marketing Analytics & Data (Conferences & Exhibitions)

The right kind of event marketing is an investment, not a cost. Measuring the return on this investment is essential to ensure event growth.

To plan and deliver effective and responsive event marketing, it is critical to always know whether marketing channels and tactics are performing to their full potential – and this performance needs to be focused on customer engagement.

MPG has developed a unique event marketing measurement and reporting tool that provides regular updates on marketing performance, presented in detailed, yet digestible reports – enabling our clients to make informed, data-led decisions.

Events business leaders find MPG’s event marketing ROI reports extremely valuable because they make results tangible, enable the accurate forecasting of events results and enable informed, real-time decision-making to achieve events growth.

Our event marketing measurement and reporting services include:

  • Defining the marketing metrics and KPIs required for effective decision-making
  • Creating and implementing systems and processes to capture and interpret the relevant marketing metrics
  • Gathering and analysing marketing metrics to produce regular and valuable event marketing reports for senior decision-makers
  • Providing industry benchmarks for event marketing performance

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