Event Marketing Campaigns (Conferences & Exhibitions)
Events have in immovable ‘sell by date’, so the quality of your event marketing campaign and the rigour & urgency with which it is delivered is critical to success.
You also have the challenge of the target audience for your B2B event being exposed to numerous marketing messages every day. As you have a relatively short space of time to get their attention, engage and convert them, you really cannot afford an under-resourced marketing capability at any point.
MPG has a strong track record in enabling event growth with ‘best in class’ B2B event marketing campaigns. We measure everything we do and deliver regular marketing performance reports that enable agile and responsive event marketing – for the best possible event marketing ROI.
Our B2B event marketing campaign services include:
- Customer insight and analysis
- Target market definition and market segmentation
- Database analysis and development
- Campaign planning
- USP-focused messaging
- Content development & distribution
- Event brand strategy and design
- Event website design and development
- Search engine optimisation (SEO)
- Email marketing
- Social media marketing
- Pay-per-click/online advertising (via Google and social channels)
- Lead generation, management and nurturing – for attendees, sponsors and exhibitors
- Direct mail