Event Marketing Databases & CRM (Conferences & Exhibitions)
Your event marketing database and CRM are critical to the success of your event, and in most parts of the world it is now essential to hold all your customer and prospect data in a secure and well managed system for compliance with data protection regulations.
A well-designed and integrated system holding the right data helps you to send the right messages to the right audience at the right time. It also gives you important strategic insight about your target market and how they are engaging with your event marketing.
The MPG team has a strong track record in event marketing database strategies, as well as planning and delivering database development for events growth.
We can also help you put the required processes and tools in place to comply with the data protection regulations (such as GDPR) relevant to your business and audience, depending on the region(s) in which you operate and where your audience is based.
Our event database and CRM services include:
- A review and gap analysis of your current marketing database
- Data flow and data management process mapping
- Database development planning and execution
- Database research management – for data cleansing, building and enrichment