Event Marketing Strategy & Planning (Conferences & Exhibitions)

A strategic approach to the marketing of your B2B event is essential to deliver a great customer experience and to achieve growth.

The MPG team has a strong track record in developing actionable B2B event marketing strategies and plans that have made a significant contribution to the growth of events and business value.

Our B2B event marketing strategy and planning services include:

  • Customer insight
  • Setting SMART marketing objectives
  • Market sizing, segmentation and targeting
  • Brand positioning and messaging
  • Multi-channel communications planning
  • Marketing measurement and reporting
  • Marketing technology platforms
  • Budgeting and resourcing planning

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