Event Marketing Strategy & Planning (Conferences & Exhibitions)
To ensure your B2B event achieves your strategic objectives, you need a strategic approach to your marketing. And this approach needs to be backed up by a well thought through and rigorous plan of execution.
Starting with the end in mind, an event marketing strategy will always include clear objectives or KPIs agreed up front, and a robust plan to constantly measure success against these quantified goals.
Whether your priority is:
- To grow the revenue and profit from your event
- To curate a special audience, or
- To provide a unique and valuable opportunity for your community to interact
… a solid strategic marketing approach, backed up by an excellent operational plan and followed through with close measurement of results are essential to achieve success.
The MPG team has a strong track record in developing actionable B2B event marketing strategies, plans and event marketing measurement dashboards that make a significant contribution to the growth of events and brand value.