Event Marketing Strategy & Planning (Conferences & Exhibitions)

To ensure your B2B event achieves your strategic objectives, you need a strategic approach to your marketing. And this approach needs to be backed up by a well thought through and rigorous plan of execution.

Starting with the end in mind, an event marketing strategy will always include clear objectives or KPIs agreed up front, and a robust plan to constantly measure success against these quantified goals.

Whether your priority is:

  • To grow the revenue and profit from your event
  • To curate a special audience, or
  • To provide a unique and valuable opportunity for your community to interact

… a solid strategic marketing approach, backed up by an excellent operational plan and followed through with close measurement of results are essential to achieve success.

The MPG team has a strong track record in developing actionable B2B event marketing strategies, plans and event marketing measurement dashboards that make a significant contribution to the growth of events and brand value.

Get In Touch







You can unsubscribe at any time from any emails you receive. For more information on how we process your data, see our full Privacy Notice

Copyright © 2018 MPG | Marketing Pro Group (Marketing Pro Limited) - Your B2B Event Marketing Partners. Registered in England - 06975094. | Privacy Policy