Event Marketing Strategy & Planning (Conferences & Exhibitions)

To ensure your B2B event achieves your strategic objectives, you need a strategic approach to your marketing. And this approach needs to be backed up by a well thought through and rigorous plan of execution.

Starting with the end in mind, an event marketing strategy will always include clear objectives or KPIs agreed up front, and a robust plan to constantly measure success against these quantified goals.

Whether your priority is:

  • To grow the revenue and profit from your event
  • To curate a special audience, or
  • To provide a unique and valuable opportunity for your community to interact

… a solid strategic marketing approach, backed up by an excellent operational plan and followed through with close measurement of results are essential to achieve success.

The MPG team has a strong track record in developing actionable B2B event marketing strategies, plans and event marketing measurement dashboards that make a significant contribution to the growth of events and brand value.

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