Event Marketing (Conferences & Exhibitions)

Events are a powerful marketing platform to build brands and enable valuable learning and networking for your customers. You may run your events for revenue and profit or to build brand engagement, or you may invest in third party events to compliment your other channels.

Due to the dynamic and fast-paced nature of event development and fixed event time frames, delivering successful events requires a special marketing tool kit and skill set that is highly agile, responsive and tactical – whilst remaining true to brand strategy. MPG has an exceptionally strong track record in delivering successful event marketing.

Our event marketing services include:

  • Event marketing strategy and campaign planning
  • Event marketing dashboards – for ongoing performance measurement of all activities and channels
  • Event brand positioning and messaging – with a focus on the event USP and benefits
  • Market segmentation – for targeted messaging per segment
  • Marketing database development – for brand awareness
  • Event branding and collateral design
  • Event marketing website design and development
  • Social media marketing – via free and paid channels
  • Email marketing – mixing content-led, product-led and offer-led messages
  • Telemarketing – to convert leads generated via other channels
  • Third party marketing partnerships – including media partners and associations
  • Influencer marketing – via event stakeholder network outreach
  • Direct mail – to optimise conversion rates of past attendees and leads

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