Event Technology & Automation (Conferences & Exhibitions)

Event marketing technology and automation have been proven to deliver an excellent ROI and lead to improved marketing and sales performance. No longer a niche tool, marketing automation platforms are readily available and accessible.

So why do so few event marketers use marketing automation?

The key reasons could be a lack of time and expertise in creating a suitable marketing automation strategy, and a lack of skills in setting up and deploying marketing automation tools and programmes.

The MPG team includes experienced and skilled digital marketers who are experts in creating marketing automation strategies, as well as setting up and deploying marketing automation tools and programmes – specifically for events.

Our marketing automation services for events include:

  • Creating an actionable marketing automation strategy specifically built for event marketing
  • Sourcing and implementing event marketing automation platforms
  • Setting up and deploying marketing automation programmes for events
  • Measuring results for ongoing improvements to event marketing automation programme performance
  • Reporting on event marketing automation ROI in terms of overall impact on marketing and sales performance

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