Marketing Technology & Automation (Conferences & Exhibitions)

Smart use of marketing technology, including automation, leads to improved marketing ROI. And the way we strategically use these tools for B2B event marketing is different to other types of product marketing because:

  • B2B events are highly dynamic products, where the value proposition develops organically as event stakeholders get involved and the product takes shape over a number of months leading up to the event. So, a highly agile and responsive marketing function is needed to successfully market event products, and this should be enabled by the right marketing technology set up.
  • There is a very high volume of multi-channel marketing activity that must be planned and delivered, at speed, within a short space of time. Events have a hard deadline and taking a dynamic product to market at a fast pace needs a well thought through and suitably set up marketing technology and automation capability.

The MPG team has expertise and a strong track record in the strategy, implementation and ongoing management of marketing technology and automation – specifically for B2B event marketing.

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