Inbound Marketing for Events (Conferences & Exhibitions)
Inbound marketing for events (conferences & exhibitions) is key for generating sustainable and quality delegate, speaker and sponsorship leads. Creating quality event content, that is search engine optimised (SEO) and supported with best practise social media, email marketing (content sharing & automated) plus effective landing pages will ensure a successful inbound plan for your events.
Successful inbound event marketing should incorporate the below elements:
- Quality event content generation, in accordance with your overall event (brand) strategy
- Event search engine optimisation (SEO)
- Event social media
- Event website landing pages
- General content email marketing
- Email marketing automation
- Database segmentation of inbound leads (demographic and activity based)
- Measurement & report of inbound activities
Instead of disruptive marketing, like cold-calling & unsolicited emails, contact us now to discuss how we will be able to help you with a sustainable and scalable inbound event marketing strategy and plan.