Lead Generation

To grow your B2B brand by customer acquisition, you need to generate a steady stream of qualified leads for your sales team. The best way to achieve this is via a well planned and executed lead generation marketing programme – using multiple channels to grow brand awareness in your target audience, attract prospects to your brand channels and optimise customer journeys to generate qualified leads.

The MPG team has developed strong lead generation marketing programmes that optimise all your marketing channels to generate a steady stream of qualified leads. We measure the effectiveness of marketing activities at every stage of lead generation, from first touch point through to sales conversion.

Our lead generation marketing services include:

  • Lead generation programme planning and execution
  • Marketing dashboards – to measure the effectiveness of all elements of your lead generation programme
  • Marketing database development and management – to reach your target audience
  • Generating and distributing content – for attracting and converting prospects
  • Website design and development – for effective customer journeys through to lead form completion
  • SEO (search engine optimisation) – to attract the right prospects to your website
  • PPC (pay-per-click advertising) – to target the exact customers you want
  • Social media marketing – using free and paid channels to attract new customers
  • Email marketing – to push out content to convert prospects to leads
  • Telemarketing – to qualify leads and make sales appointments
  • Direct mail – to optimise lead conversion rates

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