Marketing Automation for Events

Marketing automation is now mainstream and has been proven to deliver an excellent ROI in improved marketing and sales performance. And most events marketing teams now have access to marketing automation tools.

So why do so few event marketers use marketing automation?

The key reasons could be a lack of time and expertise in creating a suitable marketing automation strategy, and a lack of skills in setting up and deploying marketing automation tools and programmes.

The MPG team includes experienced and skilled digital marketers who are experts in creating marketing automation strategies, as well as setting up and deploying marketing automation tools and programmes – specifically for events.

Our marketing automation services for events include:

  • Creating an actionable marketing automation strategy to work specifically for event marketing
  • Sourcing and implementing event marketing automation platforms – where required
  • Setting up and deploying marketing automation programmes for events
  • Measuring results for ongoing improvements to event marketing automation programme performance
  • Reporting on event marketing automation ROI in terms of overall impact on marketing and sales performance

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