Remarketing for Events (Conferences & Exhibitions)
Event Remarketing (or Event Retargeting) helps you to reach people who have visited your event website. Previous visitors can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google. Facebook, Twitter and LinkedIn also provide the ability to target visitors to your event website via their social media platforms.
Remarketing is powerful online marketing technique because it allows you to stay connected with your event audience, even after they leave your event website. By presenting your display remarketing event banner ads to website visitors even as they browse other parts of the web or social media platforms, you are gaining brand exposure and becoming more recognisable to your event audience, raising trust and making them more likely to participate in your event.
There are two kinds of event remarketing campaigns that you might want to run.
- General event branding (awareness) campaigns aimed at people who visited your event website
- Specific campaigns aimed at people who visit (or did not visit) a specific event (or content) web page
Event remarketing is beneficial for the following reasons:
- Reduced cost per impression
- Better conversion rates
- Improved ROI
- Precise targeting
- Cost effective branding
Contact us, to discuss how we will be able to use remarketing for your event, or for us to share our successful event remarketing best practices, case studies and the ROI they achieved.