Event
14th May 2020

Carolyn MorganAcquiring New Paying Subscribers – Marketing Challenges & Opportunities in the Covid-19 Era and Beyond

The world has seen a significant increase in demand for valuable business information and intelligence in all sectors as senior executives face new challenges and opportunities arising from Covid-19’s impact.

This webinar explored how expert practitioners will be taking advantage of the opportunity to grow revenue by strategically investing in subscriber acquisition marketing.

Carolyn Morgan, Founder, Speciall Media

EXPERT PANELLISTS

Helen Coetzee
Helen Coetzee, Founder & CEO, MPG
Jonathan Perry
Jonathan Perry, Global Marketing Director, PEI Media
Olivia Jones
Olivia Jones, Head of Membership Marketing, Procurement Leaders

DISCUSSION TOPICS INCLUDED:

  • What are the key ingredients in creating a successful subscriber acquisition marketing strategy?
  • What is the ideal size and structure of a subscriptions marketing team? Should we have some marketers focused on acquisitions and others focused on retention? What kind of marketing skills and resources do we need to deliver a strong performance?
  • What role should automation play in the marketing and sales processes e.g. automated emails and lead scoring
  • What should be put in place to ensure strong marketing and sales integration and strong synergies between the two functions?
  • How do we identify the right profile of potential new subscriptions customers to go after to convert to leads? i.e. the ones likely to renew and upgrade to corporate/enterprise packages
  • What are the subscriber acquisitions marketing KPIs we should be tracking against?

WATCH REPLAYGET WEBINAR INSIGHTS

Expert Panel Discussion: Marketing to Accelerate Acquisition of New Subscribers

Event
14th May 2020
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