MPG was delighted to host for our community a series of free webinars focused on strategies, ROI metrics and key success factors for marketing within B2B media and events businesses. These quick-fire briefings featured MPG’s marketing strategists and expert guest speakers from our community as we discussed ‘all things marketing strategy’ for B2B Communities, B2B Memberships and B2B Events. Do you want the replay and insights? We’ve released the full webinar series replays and findings. Download the webinar insights package now to get the video replays, slide decks, key insights and poll results. DOWNLOAD INSIGHTS IN THIS SERIES: → B2B Community Marketing → B2B Membership Marketing → B2B Event Marketing Every webinar included the following three areas plus audience Q&A: Strategic Marketing Frameworks Learn the tried and trusted methodologies from the experts Marketing Performance & ROI Metrics See how a global B2B marketing agency measures success and apply the same scrutiny to your marketing Guest Speakers: Key Success Factors Hear where industry leaders think you should apply your focus and investment in marketing MPG Strategy Chats Guest Speaker Panel: Andrew Brown Co-Founder & Chairman FUTURE INSIGHTS NETWORK Mike Hepburn MD, FT Forums & Board Director Programmes FINANCIAL TIMES Anna Knight VP Licensing INFORMA Tania Marshall Global Marketing Director FINANCIAL TIMES LIVE James Mayes Co-Founder & CEO MIND THE PRODUCT Laura McQueen Managing Director LEADERS IN SPORT Carolyn Morgan Managing Consultant SPECIALL MEDIA Simon Murray Head of Marketing, Money 20/20 Europe ASCENTIAL Julian Rose Director & Co-Founder ENVIRONMENT ANALYST MPG Team Delivering MPG Strategy Chats: Helen Coetzee Co-Founder & CEO MARKETING PRO GROUP Kirsty Joynson Marketing Director MARKETING PRO GROUP Alicia Drew Senior Marketing Manager MARKETING PRO GROUP Heather Whitman Senior Marketing Manager MARKETING PRO GROUP Dominic Bird Senior Inbound Marketer MARKETING PRO GROUP B2B Community Marketing Demystify community marketing and put your business at the forefront of one of the most important shifts in B2B marketing in decades. DOWNLOAD THE INSIGHTS Guest Speakers Andrew Brown Co-Founder & Chairman FUTURE INSIGHTS NETWORK James Mayes Co-Founder & CEO MIND THE PRODUCT Laura McQueen Managing Director LEADERS IN SPORT Hosted By Helen Coetzee Co-Founder & CEO MPG B2B Membership Marketing Build a membership marketing strategy that engages and converts. Find out what your marketing machine might be missing. DOWNLOAD THE INSIGHTS Guest Speakers Mike Hepburn MD, FT Forums & Board Director Programmes FINANCIAL TIMES Carolyn Morgan Managing Consultant SPECIALL MEDIA Julian Rose Director & Co-Founder ENVIRONMENT ANALYST Hosted By Helen Coetzee Co-Founder & CEO MPG B2B Event Marketing (Virtual, Hybrid, In-person) The state of event marketing in 2021 and beyond. What’s changed and what’s stayed the same? Find out what event and media brands are doing to get ahead. DOWNLOAD THE INSIGHTS Guest Speakers Anna Knight VP Licensing INFORMA Simon Murray Head of Marketing, Money20/20 Europe ASCENTIAL Tania Marshall Global Marketing Director FINANCIAL TIMES LIVE Hosted By Helen Coetzee Co-Founder & CEO MPG
