IN THIS SERIES OF THREE 1 HOUR WEBINARS: → B2B Community Marketing → B2B Membership Marketing → B2B Event Marketing MPG is delighted to host for our community a series of free webinars focused on strategies, ROI metrics and key success factors for marketing within B2B media and events businesses. Join these quick-fire briefings featuring MPG’s marketing strategists and expert guest speakers from our community as we talk ‘all things marketing strategy’ for B2B Communities, B2B Memberships and B2B Events. REGISTER Every webinar will include the following three areas plus audience Q&A: Strategic Marketing Frameworks Learn the tried and trusted methodologies from the experts Marketing Performance & ROI Metrics See how a global B2B marketing agency measures success and apply the same scrutiny to your marketing Guest Speakers: Key Success Factors Hear where industry leaders think you should apply your focus and investment in marketing MPG Strategy Chats Guest Speaker Panel: Andrew Brown Co-Founder & Chairman FUTURE INSIGHTS NETWORK Mike Hepburn MD, FT Forums & Board Director Programmes FINANCIAL TIMES Anna Knight VP Licensing INFORMA Tania Marshall Global Marketing Director FINANCIAL TIMES LIVE James Mayes Co-Founder & CEO MIND THE PRODUCT Laura McQueen Managing Director LEADERS IN SPORT Carolyn Morgan Managing Consultant SPECIALL MEDIA Simon Murray Head of Marketing, Money 20/20 ASCENTIAL Julian Rose Director & Co-Founder ENVIRONMENT ANALYST MPG Team Delivering MPG Strategy Chats: Helen Coetzee Co-Founder & CEO MARKETING PRO GROUP Kirsty Joynson Marketing Director MARKETING PRO GROUP Alicia Drew Senior Marketing Manager MARKETING PRO GROUP Heather Whitman Senior Marketing Manager MARKETING PRO GROUP Dominic Bird Senior Inbound Marketer MARKETING PRO GROUP B2B Community Marketing Friday 5th March 2021 | 15h30 – 16h30 GMT | 10h30 – 11h30 EST Demystify community marketing and put your business at the forefront of one of the most important shifts in B2B marketing in decades. SIGN UP FOR FREE WEBINAR Guest Speakers Andrew Brown Co-Founder & Chairman FUTURE INSIGHTS NETWORK James Mayes Co-Founder & CEO MIND THE PRODUCT Laura McQueen Managing Director LEADERS IN SPORT Hosted By Helen Coetzee Co-Founder & CEO MPG B2B Membership Marketing Friday 12th March 2021 | 15h30 – 16h30 GMT | 10h30 – 11h30 EST Build a membership marketing strategy that engages and converts. Find out what your marketing machine might be missing. SIGN UP FOR FREE WEBINAR Guest Speakers Mike Hepburn MD, FT Forums & Board Director Programmes FINANCIAL TIMES Carolyn Morgan Managing Consultant SPECIALL MEDIA Julian Rose Director & Co-Founder ENVIRONMENT ANALYST Hosted By Helen Coetzee Co-Founder & CEO MPG B2B Event Marketing (Virtual, Hybrid, In-person) Friday 19th March 2021 | 15h30 – 16h30 GMT | 11h30 – 12h30 EDT The state of event marketing in 2021 and beyond. What’s changed and what’s stayed the same? Find out what event and media brands are doing to get ahead. SIGN UP FOR FREE WEBINAR Guest Speakers Anna Knight VP Licensing INFORMA Simon Murray Global Brand at Money20/20 ASCENTIAL Tania Marshall Global Marketing Director FINANCIAL TIMES LIVE Hosted By Helen Coetzee Co-Founder & CEO MPG
