Event
12th February 2021


IN THIS SERIES OF THREE 1 HOUR WEBINARS:

→ B2B Community Marketing → B2B Membership Marketing → B2B Event Marketing

MPG is delighted to host for our community a series of free webinars focused on strategies, ROI metrics and key success factors for marketing within B2B media and events businesses. Join these quick-fire briefings featuring MPG’s marketing strategists and expert guest speakers from our community as we talk ‘all things marketing strategy’ for B2B Communities, B2B Memberships and B2B Events.

REGISTER

Every webinar will include the following three areas plus audience Q&A:


Strategic Marketing Frameworks
Learn the tried and trusted methodologies from the experts

Marketing Performance & ROI Metrics
See how a global B2B marketing agency measures success and apply the same scrutiny to your marketing

Guest Speakers: Key Success Factors
Hear where industry leaders think you should apply your focus and investment in marketing

MPG Strategy Chats Guest Speaker Panel:


Andrew Brown
Co-Founder & Chairman
FUTURE INSIGHTS NETWORK

Mike Hepburn
MD, FT Forums & Board Director Programmes
FINANCIAL TIMES

Anna Knight
VP Licensing
INFORMA

Tania Marshall
Global Marketing Director
FINANCIAL TIMES LIVE

James Mayes
Co-Founder & CEO
MIND THE PRODUCT

Laura McQueen
Managing Director
LEADERS IN SPORT

Carolyn Morgan
Managing Consultant
SPECIALL MEDIA

Simon Murray
Head of Marketing, Money 20/20
ASCENTIAL

Julian Rose
Director & Co-Founder
ENVIRONMENT ANALYST

MPG Team Delivering MPG Strategy Chats:


Helen Coetzee
Co-Founder & CEO
MARKETING PRO GROUP

Kirsty Joynson
Marketing Director
MARKETING PRO GROUP

Alicia Drew
Senior Marketing Manager
MARKETING PRO GROUP

Heather Whitman
Senior Marketing Manager
MARKETING PRO GROUP

Dominic Bird
Senior Inbound Marketer
MARKETING PRO GROUP

B2B Community Marketing

Friday 5th March 2021 | 15h30 – 16h30 GMT | 10h30 – 11h30 EST
Demystify community marketing and put your business at the forefront of one of the most important shifts in B2B marketing in decades.

Guest Speakers

Andrew Brown
Co-Founder & Chairman
FUTURE INSIGHTS NETWORK

James Mayes
Co-Founder & CEO
MIND THE PRODUCT

Laura McQueen
Managing Director
LEADERS IN SPORT
Hosted By

Helen Coetzee
Co-Founder & CEO
MPG

B2B Membership Marketing

Friday 12th March 2021 | 15h30 – 16h30 GMT | 10h30 – 11h30 EST
Build a membership marketing strategy that engages and converts. Find out what your marketing machine might be missing.

Guest Speakers

Mike Hepburn
MD, FT Forums & Board Director Programmes
FINANCIAL TIMES

Carolyn Morgan
Managing Consultant
SPECIALL MEDIA

Julian Rose
Director & Co-Founder
ENVIRONMENT ANALYST
Hosted By

Helen Coetzee
Co-Founder & CEO
MPG

B2B Event Marketing
(Virtual, Hybrid, In-person)

Friday 19th March 2021 | 15h30 – 16h30 GMT | 11h30 – 12h30 EDT
The state of event marketing in 2021 and beyond. What’s changed and what’s stayed the same? Find out what event and media brands are doing to get ahead.

Guest Speakers

Anna Knight
VP Licensing
INFORMA

Simon Murray
Global Brand at Money20/20
ASCENTIAL

Tania Marshall
Global Marketing Director
FINANCIAL TIMES LIVE
Hosted By

Helen Coetzee
Co-Founder & CEO
MPG

MPG Strategy Chats: 5th, 12th & 19th March 2021

Event
12th February 2021

Sign up forMPG STRATEGY CHATS

Join MPG’s 60 minute webinars on B2B Community Marketing, B2B Membership Marketing and B2B Event Marketing.

  • B2B Community Marketing
    Friday 5th March 2021,
    15h30 – 16h30 GMT | 10h30 – 11h30 EST
  • B2B Membership Marketing
    Friday 12th March 2021,
    15h30 – 16h30 GMT | 10h30 – 11h30 EST
  • B2B Event Marketing
    Friday 19th March 2021,
    15h30 – 16h30 GMT | 11h30 – 12h30 EDT

    I would like to register for the following session(s):

    B2B Community MarketingB2B Membership MarketingB2B Event Marketing
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