“You love in-person events and you want them to come back soon. But let’s face facts: your organisations’ survival and future success will depend on how well you can deliver virtual events. It is very likely that a ‘digital-first’ approach will be essential for event organisers going forward. So now is the time to get to grips with the best marketing techniques to attract the right audience, in the right numbers, to your virtual events.”


Helen Coetzee

Helen Coetzee, Founder & CEO, MPG

Attracting the right, engaged audience to your virtual event relies on the same marketing principles as an in-person event, but there are some important differences you need to consider and apply to your marketing approach for your digitally-focused events to be successful.

In this 60 minute webinar, MPG’s Founder & CEO, Helen Coetzee, will share MPG’s unique insights on the best marketing techniques to attract the right profile of audience, in the right numbers, to your virtual events. Helen’s presentation will be followed by audience Q&A – so make sure you bring your burning questions to share! The webinar will also include some polls to find out about key challenges and opportunities emerging in the marketing of virtual events.

Join MPG’s next webinar on 6th August to learn more about what you need to do – from a marketing perspective – to ensure your virtual events are as strong they can be.


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