23rd July 2020

“You love in-person events and you want them to come back soon. But let’s face facts: your organisations’ survival and future success will depend on how well you can deliver virtual events. It is very likely that a ‘digital-first’ approach will be essential for event organisers going forward. So now is the time to get to grips with the best marketing techniques to attract the right audience, in the right numbers, to your virtual events.”Helen Coetzee, Founder & CEO, MPG

Attracting the right, engaged audience to your virtual event relies on the same marketing principles as an in-person event, but there are some important differences you need to consider and apply to your marketing approach for your digitally-focused events to be successful.

In this 60 minute webinar, MPG’s Founder & CEO, Helen Coetzee, shared MPG’s unique insights on the best marketing techniques to attract the right profile of audience, in the right numbers, to virtual B2B events. Helen’s presentation was followed by an interactive Q&A in which the audiences’ burning questions were answered live. The webinar also included topical poll questions to find out about key challenges and opportunities emerging in the marketing of virtual events.

You can now download the comprehensive content package including:

  • Presentation slides – including additional detail on 9 success factors
  • Full webinar video replay
  • All Q&A responses
  • All poll results


Marketing Virtual B2B Events – 9 Key Success Factors

23rd July 2020

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